The Altitude Intimates Show is getting ready for its second year and is drawing upon past industry shows to build upon the existing foundation.
Sin City is about to get racier.
The Paris Hotel and Casino in Las Vegas is set to host the Altitudes Intimates Show on April 17-19 in its second year. More than 50 confirmed exhibitors—at the time of this article’s writing—and approximately 1,000 buyers will descend on the City-of-Lights-inspired venue for the latest and greatest in everything intimate, ranging from lingerie to swimwear to shoes.
This spring’s event plans to follow in the footsteps of last year’s inaugural show but making imprints of its own. The inaugural Altitude Intimates Show took place at Planet Hollywood in April 2017 with seminars and fashion shows serving as the debut’s highlights.
“Even though the show is in its second year, we do have the experience from previous tradeshows within the same industry,” says Alanah Bushfield, Operations Manager for Evolution Event Services, who helps to coordinate Altitude. “A lot of the things we’re putting into place right now are based on the experience we had not only the past two years but also from many years exhibiting. This is an industry show, for the industry.”
This year’s show will have one main fashion show that’s set to take place on the event’s first day, Tuesday. “The fashion show is appreciated by the buyers because, in 1.5 hours, we show the trends people need to be aware of throughout the show,” Bushfield says.
The idea is that buyers can go, enjoy the show, examine the trends and subsequently meet the exhibitors and start making orders right away. And there will be a bevy of exhibitors putting their best foot forward on the catwalk, including some of the most renowned names in the industry like Allure, Coquette, Dreamgirl, Eldorado, Elegant Moments, Escante, Leg Avenue, Magic Silk, Mapale, MD Science Lab, Oh La La Cherie, Roma, Satisfyer, Shirley of Hollywood, Sportsheets, Williams Trading and Xgen.
“It’s important for buyers to attend a show where they will find the most relevant brands,” Bushfield says. “One of the things we’re suggesting to buyers or exhibitors who are still wondering about the show is to take a look at the list of exhibitors we have. You’ll be impressed.”
It’s not just the big names that will be in attendance either. The buyer-centric event will also showcase some of the more niche brands that don’t quite have the marquis portfolios.
“We’ll also have some of the up-and-coming cutting edge exhibitors with the trendiest brands, the more up-to-date, edgy collections that people really need to have at their stores,” says Bushfield.
In a show of fairness, the Altitude Intimates Show will have uniform booths. As opposed to a majority of trade shows, exhibitors won’t bring in their own booths—they just have to bring in samples and they’ll be ready to go.
“Even if you are a small exhibitor or a large exhibitor, you pretty much get the same exhibition,” says Bushfield. “That’s one of the things that’s been very well regarded. Primarily, we’re focused on fair treatment to anyone that is exhibiting. We don’t show any favoritism to any vendors or anything at the expense of others.”
While this neutrality is worthy of praise, one of the points of celebration is undoubtedly the cocktail party that will kick off after the first day of the show—because few things promote solidarity like libations.
“It’s an opportunity for everyone to get to know each other, but it also provides the time to talk and that means when you actually see your business partners at the show, you’re getting ready to write orders and do business because you’ve already had the opportunity to say hello and catch up,” says Bushfield. “We really want to make sure when people go to the show, they’re able to conduct business in the most efficient and pleasant way possible.”
If there is one thing the Altitude Intimates Show is aiming to be, it is efficient and pleasant. The coordinating team putting this event together knows the success of this two-year-old show wise beyond its years doesn’t come down to inexpensive hotel rates, ideal location or equal opportunity, but customer satisfaction.
“People really appreciate all the hard work that has come out from the companies that got together to create this show,” Bushfield says.