EURO TRIP
SE lists the top European adult product manufacturers!
Continued from part one of Top European Brands Part 3
ROCKS OFF
One of the U.K.’s leading multi-award winning manufacturers and innovators of adult pleasure products. Established more than 14 years ago, Rocks-Off features headquarters and warehouse facilities in the U.K. SE spoke with Sue Walsh, Rocks-Off’s managing director, to find out what has made them one of Europe’s most successful brands.
SE: What makes Rocks-Off one of the top European brands our readers need to know about?
Walsh: Rocks-Off are a well known and established brand within the industry known for both our quality and innovation. Our Male ranges are iconic and our products and brand are instantly recognizable.
SE: What is your brand’s philosophy?
Walsh: Products with exceptional quality that deliver an experience to the end user from first sight and touch and provide enjoyment at very affordable price points.
SE: What is your most popular product right now and why do you think it’s doing so well?
Walsh: We’ve recently launched a number of new ranges all with very strong identities and presentations which are based on our top performing RO 90 10-speed bullets. The packing and product finishes have been based and aimed on what is currently trending in the main stream which makes these products very current and we have seen an upsurge in orders for these. We also launched another male range at ANME in January with a very strong identity which is doing super well and we will be adding to this range throughout 2018.
SE: How much of a U.S. presence would you say Rocks-Off currently has?
Walsh: Rocks-Off enjoys a strong presence in the U.S. and also in Europe and we have the pleasure in working with some of the top distributors and large retail groups globally.
SE: What would you say to those U.S.-based retailers that maybe haven’t had the chance to work with you yet?
Walsh: As a manufacturer, we are able to offer very good price points together with a raft of services including on brand and white label. Our in-house team is delighted to sit down and discuss what we can offer which includes a full design service.
For more information, visit rocks-off.com or email Sham at sham@rocks-off.com or Jane at jane@rocks-off.com.
CREATIVE CONCEPTIONS
Creative Conceptions is predominantly a distributor of different types of games, brands and novelties within the U.S. market. Creative Conceptions also exclusively manufacture the Skins Sexual Health Brand, one of the fastest growing sexual wellbeing brands worldwide. SE spoke to Creative Conceptions’ director, Richie Bowles, to find out more about the games people play.
SE: What makes Creative Conceptions one of the top European brands our readers need to know about?
Bowles: We have one of the largest couples’ ranges for stores and websites across the U.S. and mail-order companies that we feel have a tremendous amount of quality, a lot of fun when they play the games. Also, it enables couples to really, sensually, be together. For retailers, it increases their revenue by having a different type of game available for the consumer. Our best-selling game is Monogamy, and that is one of our number-one-selling items in the U.S.
SE: What’s the message Creative Conceptions tries to convey?
Bowles: We try to convey a fun element. We specialize in the couple’s’ market on the game side of things. We have good-quality products that enable retailers to have a lot of additional sales through the sale of our games. We also feel we have games throughout the year—not just the holiday times, particularly with Monogamy, which does extremely well across all of the seasons.
SE: How much of a U.S. presence would you say Creative Conceptions currently has?
Bowles: In terms of distributors in the U.S., we have ECN, Williams Trading, Eldorado, Nalcor, Honey’s Place, Holiday Products, Entrenue, Lion’s Den, National Video, LC Distributors, Adam & Eve, Lancaster Distribution and Metro East. We also supply certain chains within the U.S., like Spencer’s Gifts and Lover’s Lane.
SE: What would you say to those U.S.-based retailers that maybe haven’t had the chance to work with you yet?
Bowles: We have a quick turnaround in terms of actual fulfillment we have, so when we get orders, we process them that day so they’re dispatched that day or at the worst, the next day. We do generally pride ourselves on not being out of stock for products. We do offer something unique and different in the marketplace for games and novelties. We assist with training in the stores. Some of the games, if you don’t know how they work, it can be difficult if a customer comes up to you and asks you how to play. We make sure retailers have the training to be able to sell the game to the best of their ability.
For more information, visit creativeconceptions.co.uk or email Richie richie@creativeconceptions.co.uk or Casey at casey@creativeconceptions.co.uk.
ELECTRASTIM
With his background in medical electronics design, ElectraStim CEO Andy Smith couldn’t ignore the potential in the electro-stimulaton-for-pleasure market. At the time, in 2001, there weren’t many electro brands out there, so Smith saw a niche to establish ElectraStim as a brand that not only caters for the fetish market but makes e-stim more accessible for beginners. SE spoke with Claire Blakeborough, ElectraStim’s marketing and communications manager, to find out more about the company and what their new warehouse in Florida has done for their growth.
SE: What makes ElectraStim one of the top European brands our readers need to know about?
Blakeborough: We spend a lot of time investing in our retailers and distributors, which includes personalized training (in person or via Skype), in-store displays and product documentation.
Electro-stimulation sells best with proper education for both staff and consumers; we work incredibly hard to be the go-to brand for guidance on safe and fun electro play.
SE: What is your most popular product right now and why do you think it’s doing so well?
Blakeborough: Our Jack Socket has always been a best-seller as the only electro-stroker on the market, but last year we released a new ‘XL’ sleeve for guys with a larger-than-average penis. Although a small adaptation and a quiet launch by itself, it really drew people’s attention back to the Jack Socket so both the Standard and the XL versions have been flying out the door.
SE: We learned about this time last year that ElectraStim set up warehousing in Florida along with invoicing in USD, so how has your presence in the U.S. improved in the last year?
Blakeborough: The improvement has been massive, and we’re absolutely delighted. It makes it so much easier for our U.S. customers to deal with us and has opened up a lot of avenues in the U.S.—which was our key target area for growth last year. Added to that, as a U.S.-registered company we have also been able to attend the ANME shows which are invaluable for meeting new customers and spending time with those we may have only had a digital relationship with so far.
SE: What would you say to those U.S.-based retailers that maybe haven’t had the chance to work with you yet?
Blakeborough: ElectraStim is a market leader in electro-stimulation products—we combine award-winning innovation with attractive and clear packaging. We also offer a wide range of support for retailers with comprehensive training and gorgeous interactive retail displays to ensure that everyone who walks into your store can try electro in a controlled, safe and relaxed environment.
For more information, visit electrastim.com or email info@electrastim.com.
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