Don’t be afraid to advertise!While some stores have had their advertising overtures rebuffed by local media outlets, retailer and marketing expert Charles Craton suggests that “giving up” should not be an option. Here, Craton notes the ways in which adult retail stores can gain access to “mainstream” advertising avenues.
to selling plus-size LingerieChrystal Bougon, owner of the Curvy Girl Lingerie store—a store which only sells plus-size intimate wear—offers her personal experience in this lucartive lingerie market.
A new year means new opportunities for your store’s online presence. Marketing expert Rob Walker provides a checklist to make sure you get the most out of your social media strategy.
With the new year you are probably thinking about how you are going to make this year better than last. You are probably also thinking about what your social media strategy will be.
As STOREROTICA columinst and retailer Gary Krupkin explains, now is not the time to “wish” for a great 2013. Here, Krupkin provides some practical New Year’s resolutions that will turn those wishes into reality.
Here’s to the New Year. Some people say, “Same as the old year.” Well, Sparky, just get out of that rut. This is 2013 and we avoided the whole Mayan Apocolypse thing. That’s something to celebrate. So, let’s look at some New Year’s resolutions for you, your store and your customer from somewhere that is a bit skewed, a bit wobbly, and not quite acceptable to the publishers of this magazine.
to shop your store like a customerAs a store owner, you think you’re in touch with your customers’ perception of your business. But can you truly view your store objectively? Retail expert Rick Segel suggests that “secret shopping” your store—with open eyes and an open mind—is a crucial exercise.
From We-Vibe to “She-Vibe”Female shoppers are getting charged up over the new “Thrill” vibe from Standard Innovation Corp.
When I first opened the doors to my store (Feb 7, 2008), a close friend gave me a gave me a quote that read, “Don’t focus on being the biggest, just focus on being the best.”
Training, Technology and ToysThough adult toy education is more available than ever before, retailers are still asking how they can affordably train their employees about the vast array of products currently available. Marketing consultant Dawn Tulman offers tips on how retailers make sure their employees are effectively educated.
2012: Grey days indeedComing out of the economic tumult of 2011, erotic retailers were looking for something to inspire themselves, their customers—and cash register sales. In 2012, that wish was granted.
10 ways that social media has changed marketing–and how your store can benefitOur world is changing at a dizzying pace. To bring this statement into focus, think about the phone—mobile or otherwise—that you had 10 years ago. Compare that to the phone you have in your pocket or purse today. That is probably a pretty dramatic change.