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Purple Reign

Written by Kevin P on . Posted in On The Cover

cs apr13 soft Page 1As Coquette’s Lilac and Lace and Darque collections demonstrate, lingerie has a renewed love affair with the darker side of sensual wear.

Although you’ll fight the urge to say thanks to Coquette’s new Lilac and Lace collection, claiming that purple is the new black is not giving the color purple enough credit.

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Down the Rabbit Hole

Written by Kevin P on . Posted in On The Cover

cs feb13 hard 1From Northern California to “Sex and the City,” the wild, 30-year ride of Vibratex

When a company celebrates three decades of successful operations while being able to grow under a new generation of leadership, it becomes more than just a family business, but a proven heritage that has withstood the test of time.

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Celebrate Every Woman

Written by Kevin P on . Posted in On The Cover

cs baci feb13 Page 1Baci Lingerie expands their brand with plus-size styles, recognizing that every woman wants to feel beautiful.

The element of fantasy will always be the primary component to selling lingerie.  What fantasy does, mainly, is support the idea that women need to buy garments that, for all intents and purposes, will only be worn for a fraction of the time it actually took for them to buy it.  And that’s okay, because the ones they wear it for tend not to argue. The fantasy, therefore, justifies the sale.

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The EGO Trip

Written by Kevin P on . Posted in On The Cover

cs egotrip dec12 1Jopen expands their luxury brand by introducing a male line: EGO

Symmetry is the art of balance, equaling an existing model with its reflective counterpart, thus creating something greater. To make complete, basically, utilizing two (always identical) portions.  In the retail world though, symmetry is to be experienced as a unified whole.  The complete package.

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Light up the Night

Written by Kevin P on . Posted in On The Cover

cs lightup dec12 1Through the lure of bright colors and affordable pricing, Pipedream Products’ expanded NEON collection calls out to the curious beginners.

For consumers, sex toy shopping shouldn’t be an arduous task.  They make flat-screen televisions for that.  The modern adult retail experience is systematically designed to be just the opposite—as long as you’re doing it right—offering consumers open and non-judgmental environments where their collective curiosity can lead them to products they never thought existed.

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Shades of Sportsheets: Redefining adult retail

Written by Kevin P on . Posted in On The Cover

cs oct12 ssheets Page 2With sales skyrocketing, Sportsheets has become a manufacturing leader in producing 50 Shades of Grey-related products.

When it happened, Julie Stewart, President of Sportsheets International, was blindsided.  Her brother, CEO Tom Stewart, hadn’t the vaguest idea either.  But last April, a book called “50 Shades of Grey”

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The Language of Love

Written by Kevin P on . Posted in On The Cover

cs oct12 soft Page 1Entrenue’s extensive library of erotic literature is reminding retailers that books are still very sexy.

Neuroscientists claim that the human brain is the sexiest part of the body. They’re biased, of course. But since progress in vaginal gadgetry has only come so far—can only flicker so much—to break them down is to see that they are merely machines.

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Tis the season

Written by Kevin P on . Posted in On The Cover

cs mistletoeMistletoe Dreams

‘Tis the season to carry Coquette, as the Canadian lingerie leaders beckon the upcoming season with their 2013 Holiday Collection
Should old acquaintance be forgot?  Well, around the holidays, we keep telling ourselves that they should.  Out with the old, in with the new:

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The Perfect Partnership

Written by Kevin P on . Posted in On The Cover

CS aug12 hard1Holiday Products brings together manufacturers and retailers to create a winning team

Partnerships inspire growth—people get married, corporations consolidate.  Partnerships provide momentum—brands merge, teams unite.  In the adult toy biz, partnerships are a necessary means of survival.

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Friends with Benefits

Written by Kevin P on . Posted in On The Cover

CS june12 hard1California Exotic Novelties strengthens their relationships with adult retailers by becoming a merchandising partner.

We’re all familiar with the phrase, “It’s not personal, it’s strictly business.”  But doing business in the adult novelty industry requires a certain level of personal touch.  It’s only natural, You’re not exactly selling lawn mowers along your slat wall.

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