Eldorado Hits the Road with Sex Tech and Immersive Experiences

Marketing Director Nathan Morimitsu offers a preview of Eldorado’s Altitude booth and discusses his upcoming Road Shows.

(Note: This article was published in the February issue of SE Magazine.)

At Altitude last year, Eldorado Trading Company introduced innovative technology that allowed attendees to experience app-enabled toys from We-Vibe, Lovense, Honey Play Box, NS Novelties, Kiiroo and CalExotics. This year, in true Vegas style, Marketing Director Nathan Morimitsu is upping the ante.

“We’re bringing new dimensions to sex tech at our Altitude booth this year,” says Morimitsu. “We’ll be showcasing tech that doesn’t only focus on the genitals, but engages the most important sex organ: the mind, through sight, sound and of course, touch.”

Morimitsu gestures to a set of shelves on the wall of his office, painted a non-reflective black. Inside are toys from the newly launched Art of Illumination Collection from Paradise Pleasure Products. With a touch on his tablet, they spring to life in a cascade of color and light, framed by complete darkness.

“These toys are probably the greatest innovation since air-pulse technology,” he continues. “The color options are endless, and planned app upgrades will add even more functionality in the months to come. People have had color and light immersion on their televisions and gaming consoles ever since RGBIC LED lights became commonplace, and now they can have it in their bedrooms and on their bodies, too. With lights and vibrations working together, it’s a new level of pleasure, and the ability to sync with music delivers full sensory immersion, leading to mind-blowing experiences.”

Those attending the Altitude Intimates Show in March will get to see the new collection up close and experience the light show for themselves. But that’s not the only sex tech that has the industry buzzing.

“The Art of Illumination Collection will be one bookend of our Altitude booth, with the Kiiroo Oculus VR Experience at the other end. Kiiroo’s FeelMe AI and FeelConnect app allows anyone using the Keon Interactive Masturbators to add Virtual Reality Immersion to their experience, making them feel like they are part of the action. Also on display will be Kiiroo’s award-winning Luxus couple’s toy that syncs the LuxHer clitoral vibrator to the motions and closeness of the LuxHim. Like many of Kiiroo’s products, LuxUs works with the FeelConnect App.”

Other app-enabled products will be highlighted at Eldorado’s booth, with dedicated space for We-Vibe, Lovense, Honey Play Box and more. Morimitsu is especially excited to be showcasing app-enabled toys from Pretty Love, an Eldorado exclusive.

“Pretty Love is the perfect option for people who want to experience app-enabled play without having to spend a lot of money,” he explains. “All of the app-enabled products from Pretty Love retail for under $65, with some hovering around $40. These low prices, matched with great quality, will let users try out remote play before they spend hundreds of dollars.”

Eldorado also plans on expanding the sensory experience with displays from its first vendor partner in the adult space, Kama Sutra, along with Pipedream, Classic Brands, VēDO, Nasstoys, Exsens and others. Attendees can also expect Sportsheets and Dr. Tush’s to pair up for the fetish crowd, and a Creature Cocks display from XR Brands. If we’re lucky, Eldorado alumni and XR brand ambassador Josh Ortiz, AKA DadBodDom, will make an appearance! With touchscreen displays, attendees will have instant access to information on any of the 20,000+ SKUs in Eldorado’s warehouse.

“And of course, we’ll be decking a panel out in disco style to celebrate Doc Johnson’s 50th anniversary!”

While Morimitsu is currently preparing for Altitude, he let us know that Las Vegas isn’t the only stop on his “tour” this year.

“The success of our Road Shows in 2025 inspired us to expand them to two days and bring them to more cities,” he shares. “We’ll be doing six two-day events. The first day will focus on product knowledge and education from five or six large vendors, and the second day will continue with another six or seven small and medium-sized vendors.”

By offering multiple dates, they’re hoping stores will be able to send more of their staff.

“While we would love to host our Elevation event in Denver, we recognize that holding only one big event would exclude many of our customers and their employees from attending,” he continues. “By meeting our customers in nearby cities, it relieves the burden of travel costs and staffing issues that can prevent smaller retailers from attending major trade shows like Altitude and ANME. It is much easier to shuffle staff for a day and drive an hour or two than to take several days off or even close a location just to go to a show.”

Not only is this more convenient for retailers, but Eldorado’s vendors also love the new formula for their Road Shows, as it allows them to offer in-store training sessions to reach even more staff.

“They all recognize that having well-trained retail associates will boost sales and improve brand loyalty,” Morimitsu explains. “I know it’s not quite the same experience as going to a major show like Altitude, but it comes close. We even take everyone attending out for dinner after the show both days.”

When asked how he plans to take the app-enabled toys on the road, Morimitsu showed me a stack of smaller tablets. “These are miniature versions of the giant touchscreen displays we’ll have at Altitude. Basically, they’re just really, really big phones.”

He goes on to say, “Getting store staff comfortable using the tech will make them much more confident when selling it. Our job at the Road Shows will be getting them as excited about the products and the technology as possible, because excitement is contagious, and we want them to spread that enthusiasm to their customers.”

When asked if the shows were open to the public, Morimitsu had this to say: “Our road shows are open to Eldorado customers. If a store is in the vicinity of one of these shows and isn’t an Eldorado customer, all they have to do is sign up on our website and place an order before the event.”

To help retailers get some of these new products on their shelves, Eldorado is offering specials to stores that attend any of the Road Shows. Morimitsu closed out our conversation with a nod to the Home Party market.

“When I attended Stimulate last year, I was impressed with how many of the attendees were Home Party salespeople,” he explains. “I knew the best way to reach as many of them as possible was to exhibit there in a big way. So, this year we’ll have a large anchor booth where Stimulate attendees can experience all the sex tech on the big screen and see some of the collections we have curated to help the Home Party crowd maximize their sales.”

“It’s going to be a busy year, but I think for the vendors who are hitting the road with us, and the customers who come to the shows, it’s going to be a great 2026. I can’t wait to meet retailers and their employees from all over the country, and show them how sex tech can drive sales for them and satisfaction for their customers!”

For more information, visit eldorado.net.