From quality to collaboration, CalExotics’ commitment to its partners continues to shape their longevity.
(Note: This story appears in the December 2025 issue of SE Magazine.)
For over 30 years, CalExotics has earned its reputation for quality, creativity and reliability, helping to build a brand legacy that continues to lead the pleasure product market. As far as sex toys go, they’re built for pleasure but based in trust, satisfying the curious and rewarding with waves of … confidence. From pioneering designs to powerful retail partnerships, the company has not only set industry benchmarks but also continually redefined what it means to be a trusted brand for adult retailers.
At the heart of this ongoing success is a blend of legacy and evolution, a commitment to the values that built the company and the forward-thinking approach that keeps it ahead of the curve. Austin Ferdinand, Executive Vice President of Sales, draws on over 20 years of experience to maintain his company’s leadership in a market that’s more dynamic and competitive than ever.
“CalExotics has remained a leader by combining a strong foundation with adaptability,” Ferdinand says. “Under Susan Colvin’s leadership, we’ve built a company focused on quality, accessibility and attentiveness to our partners’ needs.”
That adaptability shows in the company’s operations and product strategy. CalExotics introduces new items every six months and maintains high fill rates across its catalog, ensuring retailers can depend on consistent supply and market-ready evolution.
“Listening to customers and tailoring programs for their specific goals keeps us relevant and reliable,” he adds. “It’s how we remain a trusted partner in a fast-moving industry.”
A culture of collaboration
Inside the company, a strong internal culture fuels innovation and commitment. As Ferdinand explains, “Our office culture is rooted in collaboration, creativity and dedication. Everyone is encouraged to share ideas, explore new approaches and bring projects to life with purpose and passion.”
That culture of care extends throughout the organization. Many CalExotics team members have worked alongside Susan Colvin since before the company’s founding, a rather incredible testament to loyalty and shared purpose.
“Their experience and dedication provide continuity and guidance for new initiatives,” Ferdinand notes. “At the heart of our work is care, for our team, our partners and the consumers we serve.”
Noticing that the retail space has evolved dramatically in recent years, Austin is quick to note how CalExotics has adapted.
“The market is more competitive, and consumers are more informed and selective,” he observes. “Retailers are focusing on creating standout experiences through merchandising, branding and engaging store environments.”
To meet these changing needs, CalExotics offers customized programs, visually striking merchandising tools and staff training designed to help stores drive sales and elevate customer engagement.
“When store associates feel knowledgable and supported, that energy translates directly to customers. Education empowers sales.”
— Austin Ferdinand
“We’re not just providing products. We’re providing solutions.” For CalExotics, product development is never at the expense of trust. “We stay true to the standards that have earned us our reputation, while constantly exploring what’s next,” Ferdinand explains.
Each new product launch is backed by a balance of market insight and internal creativity.
“Retailer and consumer feedback helps us identify opportunities, while our R&D and design teams push the envelope with materials, features, and form factors,” he continues. “It’s about combining reliability with forward-thinking design, delivering products that are both exciting and dependable. Innovation starts with listening. We listen to our retailers, our distributors and our consumers. Those insights guide how we refine concepts and enhance usability.”
CalExotics’ product development process is highly collaborative, with design and R&D teams working closely alongside market feedback. “Our goal is to create solutions that are practical, exciting and perfectly aligned with what the market needs,” he adds.
In a category where education drives sales, CalExotics takes retailer training seriously. “Well-informed staff build shopper confidence and increase conversions,” Ferdinand mentions.
The company offers in-person and online training sessions that cover everything from product functionality to consumer education, as well as merchandising guides and digital demonstrations.
“When store associates feel knowledgeable and supported, that energy translates directly to customers,” he explains. “Education empowers sales.”
Expectations for the future
Consumer expectations have shifted toward inclusivity and education. “Shoppers today want representation, knowledgeable staff and easy access to information,” Ferdinand notes.
Retailers are responding with more engaging in-store experiences — from educational events to themed nights and workshops. “These efforts build trust, create repeat visits and strengthen customer loyalty,” he says. “It’s about reflecting the diversity and individuality of the people we serve.”
According to Ferdinand, the most successful brick-and-mortar businesses share a few common traits. “They understand their customers, maintain visually engaging merchandising and keep displays fresh with new product introductions,” he explains. “Just as importantly, they invest in staff training. When employees are confident and informed, customers notice.”
As the sexual wellness push continues to grow worldwide, CalExotics is already positioning itself for the next decade. “Consumers are seeking more personalized solutions and diverse experiences,” Ferdinand says. “By staying connected to our customers and anticipating trends, we’re helping our partners evolve and succeed.”
The company’s roadmap includes expanded assortments, new technologies and a deepening commitment to education. “Our mission remains the same: to lead with products that are innovative, trusted and accessible around the globe,” he adds.
“Innovation starts with listening. We listen to our retailers, our distributors and our consumers. Those insights guide how we refine concepts and enhance usability.”
— Austin Ferdinand
Since stepping into his executive role, Ferdinand has learned that relationships are the backbone of sustainable success. “Engaging with customers and collaborating with internal teams ensures that our strategies have real impact,” he says.
He credits Susan Colvin as a daily inspiration. “Her hands-on approach and can-do mindset set the tone for the entire company,” he shares. “Strong leadership isn’t about control, it’s about empowering others to thrive.”
For Ferdinand, working in this industry remains a rewarding challenge. “I was drawn to this field because it combines creativity, relationships and impact,” he says. “What keeps me passionate is seeing how our work helps distributors, retailers and consumers alike. Being part of a company with a trusted legacy and global reach motivates me every day.”
For more information, please visit calexotics.com.
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