pjur, a global leader in premium personal lubricants and intimate care solutions, is proud to announce the launch of TOY line, a dedicated collection of products, specifically formulated for use with intimate toys. This new expansion underscores pjur’s ongoing commitment to innovation, quality, and safety in the intimate wellness industry.
Sex toys are no longer niche but a mainstay of the wellness world, and the TOY range is an industry innovation for toy lovers, designed with toy safety in mind and the goal to increase the longevity of intimate devices while remaining body-safe, cementing pjur’s 30-year legacy of innovation, quality, and consumer trust.
“Over the past 30 years, pjur has been at the forefront of intimate wellness, constantly pushing the boundaries of innovative formulations and setting the standard for quality and safety. The use of sex toys has become an integral part of personal wellness, and we are excited to unveil our new line, which is gentle on skin and safe for all the different types of materials sex toys are made of,” said Alexander Giebel, CEO & Founder of pjur.
The new range consists of four products:
TOY Glide – A condom-compatible, water-based lubricant engineered especially for masturbators and erotic toys that ensures smooth and long-lasting glide across all materials, including latex, rubber, glass, and silicone.
TOY Foam – A gentle but powerful cleansing foam that removes residue from water-based and even silicone-based lubricants in seconds, without harming toy materials. Just a few pumps are required for hygienic cleaning.
TOY Lube – A water-silicone formula with a rich and creamy texture that doesn’t drip, offering long-lasting moisture and glide for all kinds of toy surfaces.
TOY Clean – A cleaning spray free from alcohol and perfume that’s safe for sensitive materials like silicone, rubber, and latex, while remaining gentle on skin.
The TOY line launch comes at a time when toy sales and use are surging globally, signalling a need for products that extend toy longevity.
The TOY product line is already available to distribution partners. For B2B inquiries, please contact Lovehoney Group pjur Team Lead John Marinello at john.marinello@lovehoneygroup.com.
