Eldorado’s Marketing Director, Nathan Morimitsu, shares his excitement over expanding the company’s sex tech outreach and partnering with Paradise Pleasure Products.
(Note: This article was written by Nathan Morimitsu and appears in the February 2026 issue of SE Magazine.)
As I’ve told people many times, I have worked in many industries as a marketer and sometimes as a trainer. This isn’t by happenstance. I love teaching, and training is just teaching people about a specific thing or task. In the adult pleasure products industry, I find that I’m doing a lot more marketing and less training, but the opportunity to teach is still there. And even better than that, when I do get to teach, it’s about fun products and ways to engage customers, which, in my opinion, is the best part of retail.
This year, I’ll be running booths at both Altitude and STIMULATE and hosting six road shows. So, if my cocktail napkin math is correct, I’ll be teaching people about products at eight events over the course of 17ish days.
I can’t begin to tell you how excited I am about this. As you may have read in the article about Eldorado’s 2026 plans in this issue, we are expanding our sex tech outreach this year. From app-controlled toys to products that allow people to enter a virtual reality world, we are going all-in on sex tech.
“From app-controlled toys to products that allow people to enter a virtual reality world, we are going all-in on sex tech.”
— Nathan Morimitsu
In my short tenure in the industry, I’ve seen products with incredibly advanced app interfaces and biofeedback sensors that measure internal body temperature and muscle strength. I’ve seen products that interact with each other, allowing partners across oceans to experience what the other is feeling or doing with their toy. I’ve even seen apps that offer questionable security features that could leave users’ data and toys open to hackers. And now, I’m excited to share that I’ve seen a sex tech product that brings visual pleasure into the bedroom in a way that doesn’t fall into the dangerous uncanny valley of “almost realism”. Even better, I get to show people how to sell its immersive features and see them “light up” when I turn it on.
But for me, it goes beyond the tech of this new product. I also get to share the story of how a company created the next hot commodity in adult retail and how their goal isn’t just to make money or deliver orgasms, but to bring people back into brick-and-mortar stores.
I hope it’s obvious that I’m talking about The Art of Illumination Collection from Paradise Pleasure Products. When Chris and Tori first pitched the line to us, they immediately alleviated all concerns about online sales competing with retail stores. They explained that third-party online sales (eBay, Walmart, etc.) will NOT be allowed, and that Amazon pricing will be set ABOVE the suggested retail price. And the major reason they chose Eldorado as their launch partner? They knew we would help enforce those policies.
They chose us not because we’re the biggest distributor (we aren’t), but because we play by the rules and, like them, we want brick-and-mortar stores to be able to compete with online resellers on a more level playing field. Brick-and-mortar stores allowed us to build our business, and we will never forget that. I’m grateful to work with Paradise Pleasure Products to market this line and get customers off their couches and into stores.
Nathan Morimitsu is the Marketing Director at Eldorado Trading Company, traveling coast to coast in 2026 to train retailers on how to sell sex tech and The Art of Illumination Collection.
