Blush Novelties is thrilled to announce a new and improved user experience for adult retailers with the brand-new This newly revamped B2B website streamlines the order process and offers a host of features that make it easier than ever to access the product details, specs, and wholesale information that adult retailers and their staff need day to day.

The company’s digital transformation was sparked by Blush Novelties’ ongoing commitment to enhancing customers’ e-buying experience. Serving the needs of adult retailers has been long been a priority for Blush Novelties, which was established by husband-and-wife team Eric Lee and Verna Meng in 2007.

“Buyers and business owners are busier than ever, and we are committed to making purchasing products online as easy as we can for them,” Meng says. “Our partners rely on accurate information in a timely manner, so our new B2B site has been given an overhaul to achieve all of these components. We have also made the ordering process run more smoothly because we value our customers’ time and want to ensure that our brand is known for our dedicated, streamlined service.”

Blush Novelties began rolling out the website’s updates over the past month, which has allowed customers to explore the latest improvements, which include the option of placing orders directly on the site or uploading a CSV file for larger orders.

“Among’s biggest improvements are its reliability and uptime; it features integration with all backend systems for real-time inventory control,” Meng says. “In an information-driven world, this allows us to keep our customers as informed as we can through the site.”

Among the additional updates are mobile capability, ADA compliance for vision- and hearing-impaired customers, improved search functionality, and a product wish list.

“We’re happy to do anything we can to improve the customer experience and bolster our business relationships,” Meng says. “We want customers to say, ‘not only do we love Blush products, but also they make it easy for us to do business!’”

To view Blush Novelties’ new website and check out the company’s newest catalog, please log into your account at to start browsing!