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Store Chain Spotlight: So much for surfing all day!

(Note: This story appears in the June 2021 issue of Storerotica Magazine) Wade Ulrich traded in his surfboard for the executive life as CEO of the successful Fairvilla chain. Wade Ulrich got involved with Fairvilla entirely...

Store Chain Spotlight: Giving back is a crucial component

(Note: This story appears in the June 2021 issue of Storerotica Magazine) Debra Peterson is in charge of marketing and procurement, and one of her favorite things about Fairvilla is her front-row seat to the...

Store Chain Spotlight: The Henry Fords of modern adult retail

(Note: This story appears in the June 2021 issue of Storerotica Magazine) From the ashes of a twin-cinema has arisen the phoenix of modern, inclusive adult retail, led in large part by Bill and Shari...

Special Focus Cover: An education in pleasure from Lora DiCarlo!

(Note: This story appears in the June 2021 issue of SE Magazine) Lora DiCarlo’s products combine innovative technology — such as 3D printing — and alluring design led by its award-winning, in-house engineering team. Touted as...

Pleasure is worldwide!

(Note: This story appears in the April 2021 issue of SE Magazine) Two decades ago the majority of sex toys along your slat walls were all made in China. But products are now being purchased...

From the Desk of Eldorado: Eldorado is for lovers!

(Note: This story appears in the February 2021 issue of SE Magazine) *Story by Dianna Stratton Sometimes personal and professional lines blur in the most magical ways. Attending their first pleasure products industry trade event in Denver...

Retailer Roulette: No squabbles with Kiss and Make-Up

(Note: This story appears in the February 2021 issue of SE Magazine) Lingerie connotes intimacy, and Ruth McMahon has spent 36 years building a trustworthy business that conveys that message to its customers. It was practically...

Store Chain Spotlight: Starship chain is soaring

(Note: This story appears in the February 2021 issue of SE Magazine) *Stories by Larry Kaplan It’s been a serendipitous journey for the Starship chain, which was originally founded as record stores and has grown into...

Spotlight On: Thank Them Now!

(Note: This story appears in the February 2021 issue of SE Magazine) Voodoo Toys, Get Lucky, Gender Fluid, Shibari and Hello Sexy are getting housed under a new adult retail umbrella company, Thank Me Now, Inc. The...
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Recent Stories

Apolonia Lapiedra Shocks World with Release of Kiiroo’s Newest Interactive ‘Feel Stars’

Spanish bombshell Apolonia Lapiedra rocks Kiiroo and the world with her ‘Feel Stars’ personalized stroker sleeve! Apolonia Lapiedra is one of the coveted models...

OhMiBod Celebrates the Wedding Bells with Pleasure Gift Bundles

Weddings and bachelorette events are back in business this summer, so OhMiBod is offering Summer brides and their bridesmaids extra-special deals with a unique assortment of FOUR pleasure...

Sportsheets Adds Wall Skins to Retailer Support Site

Sportsheets continues to expand customer resources with downloadable branded wall skins for retailers. The newest update to the Sportsheets Reseller Support (SRS) site offers Sportsheets and...
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