Special Focus: The evolution of lube!

(Note: This story appears in the April 2022 issue of SE Magazine) Silicone-based, water-based and hybrid: For years, those were the only choices that consumers...

Rock Candy Toys’ SUGAROTIC & Simon Wolff’s SEX ELIXIR Come Together

Pleasure products manufacturer Rock Candy Toys and luxury body products purveyor Simon Wolff are coming together this 4/20 to give Instagram users a sweet...

Available Now At Williams Trading Co: INTIMINA Intimate Care Line

Williams Trading Co., is pleased to announce the addition of the INTIMINA intimate care line from LELO. The INTIMINA product range covers two essential...

Holiday Products and Trigg Labs/ WET Reestablish Distribution Partnership

Holiday Products has announced they have resumed shipping WET Lubricants, as part of a distribution deal with Trigg Labs. Founded in 1989 by Michael Trigg,...

Williams Trading Co. stands with Ukraine

A portion of Williams Trading Co.'s proceeds for their monthly sale events during May and June will be donated to the American Red Cross...

Nu Sensuelle Shows Solidarity with LGBTQ+ community

On April 8, Nu Sensuelle will be joining hundreds of thousands of LGBTQ+ individuals and allies in GLSEN’s worldwide “Day of Silence” movement. Founded by...

STOREROTICA Awards to feature updated nomination process

(Note: This story appears in the April 2022 issue of SE Magazine) The 2022 SE Awards will once again be presented live, in person, on...

Williams Trading Company Launches 420 Retail Display Contest Sponsored By Maia Toys

With 4/20 right around the corner, veteran adult distributor Williams Trading Co., is pleased to announce the launch of a new retail display contest...

In Honor of World Health Day, Swiss Navy Launches Desire Wellness Center

M.D. Science Lab, makers of the iconic Swiss Navy brand, released a female-focused collection developed by women, for women last year, Desire by Swiss...
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CalExotics Expands Top-Selling Cheap Thrills Collection with Four New Styles

CalExotics is expanding its top-selling Cheap Thrills collection with four new fantasy-inspired masturbators: Cheap Thrills Cherry Poppers The Car Hop, Cheap Thrills Cherry Poppers...

Full Circle Brands Debuts 3 New ‘My Buddy’ Anal Toys

 Full Circle Brands is expanding its My Buddy collection with three new vibrating anal toys designed to give retailers more variety within the growing...
We-Vibe Shared Touch

Cover Story: More play, better connection

We-Vibe’s Shared Touch puts foreplay front and center, giving couples a new way to explore pleasure together and retailers a fresh story to tell...
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