Coquette Lingerie is pleased to announce the arrival of its first ever Pleasure Collection Toy Line. The company unveiled the collection at XBIZ and AMNE earlier this year, where it was cross-merchandised with Coquette’s bestselling Pleasure Lingerie and Pleasure Accessories. Many industry buyers appreciated the coordination of the three lines and have been eagerly awaiting the delivery of the final component.
The highly anticipated toy line, consisting of 10 blingy beauties, with a black and rose gold theme, was designed to coordinate with the existing Coquette Pleasure branding.
“The idea was to create dazzling cross-merchandised displays that will make upselling a breeze for our retailers’ staff,” explains Marcus Horea, President of Coquette. “We have been incredibly successful with this strategy for our Pleasure Lingerie and Accessories, so we knew we could take it one step further with our offering.”
The Pleasure collection is intended to be an approachable and fashionable gateway to adult products with an elevated sense of design and premium quality. Coquette worked closely with a reputable industry name for development, and confidently backs the toys with a five-year warranty. Body-safe silicone, high-quality packaging and various display options are factors that contribute to the salability of this line.
Coquette encourages brick and mortar retailers to reach out regarding marketing support. Tester stands, shelf displays and talkers with product video links, as well as other blingy swag are some of the options available on a program. Downloadable videos, descriptions, high-res photos and size guides are also available as web assets. Retailers can look forward to a roll out of online staff training videos coming soon.
To place your order, or for more information on the Pleasure collection, please reach out to your distributor partners or contact Coquette directly at marketing@coquette.com.
Coquette International is a lingerie company dedicated to creating high quality pieces designed in house. The family owned, Canadian company was founded in 1979 and continues to be an industry leader. Every year Coquette releases four different collections, Pleasure (Lingerie, Accessories, and Toys), Main, Holiday and Darque, offering an array of sizing and styles ranging from romantic to risqué with the intent to empower and include everyone. For more information please visit www.coquette.com.
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