COTR’s b-Vibe and Le Wand brands were recognized with a pair of trophies at the inaugural STIMULATE+Awards.
b-Vibe Anal Training & Education 5-Piece Complete Set received the award for Best Product for First-Time Exploration, while Le Wand Dive Submersible Rechargeable Vibrating Massager earned the Body-Safe + Wellness Innovation Award.
“We are thrilled to see b-Vibe and Le Wand honored at the first STIMULATE+Awards,” said Alicia Sinclair, founder and CEO of COTR. “These awards reflect our dedication to designing thoughtfully crafted products that enable people to explore pleasure with greater confidence, curiosity and comfort. We are particularly proud to be acknowledged in categories emphasizing education, accessibility, and body-safe innovation — core principles of our work.”
Designed to make anal exploration more approachable for beginners, the b-Vibe Anal Training & Education Set combines progressively sized products with educational resources to help users explore at their own pace. Its focus on preparation, comfort and informed play earned the set recognition as Best Product for First-Time Exploration.
Le Wand Dive received the Body-Safe + Wellness Innovation Award for expanding the possibilities of wand play with a fully submersible design. The rechargeable vibrating massager combines the power and versatility associated with Le Wand products with the freedom to explore in the bath, pool or other aquatic settings.
The two victories follow five nominations for COTR, its brands and its leadership. In addition to the winning categories, Le Wand Dive was nominated for Emerging Product of the Year, b-Vibe Remote Control Rimming P-Spot Plug was nominated for Pleasure Product of the Year and Sinclair was nominated for Brand Leader of the Year.
The inaugural STIMULATE+Awards were created to recognize the people, products and organizations shaping the future of sexual wellness through innovation, education, inclusivity and meaningful industry impact. Finalists were selected through an independent judging process conducted by five professionals with experience in clinical care, sex therapy, education and product evaluation.
Winners were announced Aug. 3 during the inaugural STIMULATE+Awards ceremony at the historic Woolworth Theatre in Nashville, Tennessee. The event was held as part of STIMULATE 2026, which took place Aug. 3-4.
COTR, Inc. is the parent company of b-Vibe, Le Wand, The Cowgirl and Together. Across its portfolio, the company is committed to developing inclusive, education-driven products that encourage consumers to explore pleasure as an important part of overall wellness.
