American Pleasure Product company Doc Johnson is partnering with Lion’s Den for a series of billboards across Las Vegas featuring Doc Johnson’s newest line of vibrators, Ritual.

Ritual debuted at the Adult Novelty Manufacturer’s Expo (ANME) in July 2022 and was officially released in December. Comprised of six unique, soft-silicone vibrators—Chi, Euphoria, Sol, Zen, Aura, and Dream—this line posits that sexual pleasure should be a priority in everybody’s daily self-care routine. With nearly 50 stores nationwide and a deep history with Doc Johnson, Lion’s Den is the ideal partner for the promotion.

“At Lion’s Den we know that sexual health is as much a part of self-care as working out, dieting, or any other wellness regimen,” says Pete Potenzini, Director of Marketing at Lion’s Den. “We love that Doc is emphasizing the mental as well as the physical and emotional health benefits that come from exploring one’s sexuality.”

Danny Gibson, Senior Buyer at Lion’s Den, adds “We knew the airy silicone feel of this line would be both well-received by and an exciting new experience for many of our customers. They really are the epitome of affordable luxury, and they make a great addition to anyone’s pleasure trove!” Ten of these collaborative billboards are already hanging throughout Las Vegas, promoting both Ritual and Lion’s Den’s two stores there. They are expected to stay up through March.

“I’m thrilled to be partnering with Lion’s Den on these billboards,” says Kerin DeFrancis, Sales Manager at Doc Johnson. “They understand what we wanted to do with Ritual and have committed to selling the whole line. By putting these billboards up, we’re confident people will be intrigued and turn to a Lion’s Den store to learn more.”


All six of the new Ritual items are available with displays and planograms through your sales representative or via email

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