Doc Johnson partnered with Soho’s Original Adult Store to rebrand its look.
Soho’s Original Adult Store, located at 12 Brewer St, London, W1F 0SF, has been a mainstay in the busy neighborhood of London for decades, but recently was revamped by new owner Tim Hemmings. Included in the new look are areas for Main Squeeze and Kink by Doc Johnson.
“It was a large undertaking, but I’m quite pleased with how the store turned out,” Hemmings says. “I’m grateful for the wall skins and displays from Doc Johnson; they look great, and customers are drawn to them.”
The Main Squeeze wall skins cover a large section of the store, displaying all the many porn and social-media stars who have their own toy in the line of Main Squeeze hard-case strokers.
The fetish line Kink by Doc Johnson also has a dedicated section at the store and signage in the window.
Director of sales Kerin DeFrancis adds, “I was incredibly excited and honored to work with Tim to give the store a fresh look.”
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