Fifty Shades of Grey Horizon Marketing 80132 Fifty Shades of Grey Bound to You Blindfold 80138 Fifty Shades of Grey Bound to You Small Flogger 80140 Fifty Shades of Grey Bound to You Small Paddle
Williams Trading article

Lovehoney is delighted to announce that they have scooped up not one but two awards at the prestigious XBIZ Europa awards, winning Online Retailer of the Year and Fetish Product/Line of the Year for their Fifty Shades of Grey range.

The awards were announced during a star-packed virtual ceremony on the 22nd October and recognises excellence in the sex toy and adult industries.

International Sales Manager Kate Hodgson-Egan says, “It is an honour to have won two awards at this year’s XBIZ Europa Awards. 2020 has been a strange year full of challenges for everyone and we’re extremely proud of Lovehoney’s recent successes. Everybody has worked incredibly hard and these awards are a fitting recognition for their efforts.”

“Winning Fetish Line of the Year has tied in remarkably well with the launch of our new Fifty Shades of Grey luxury bondage and toy collections and we are also getting ready to celebrate the 10 year anniversary next year!”

The 2020 COVID-19 sex toy boom has seen Lovehoney’s customer base grow considerably as well as a huge uplift in sales for their Fifty Shades Of Grey range year on year, as couple’s look to engage in more adventurous sex while they spend more time at home.

If you’d like to know more about stocking the new Fifty Shades of Grey bondage and toy launches, please contact Lovehoney’s Trade team on or visit

Pipedreams front page