Williams Trading article

Eldorado Trading Company, the award-winning distributor of adult toys, lingerie, and party supplies, launched the first of three private trade show events that will welcome guests to the Eldorado headquarters in Broomfield, Colorado. Event guests included pleasure product manufacturers, adult retail owners and staff, and sexual health and wellness educators for a three-day symposium of education, product training, and networking.

Eldorado hosted their first corporate trade show in 2014. Originally marketed as Camp Eldorado, the event served as an opportunity for the distributor and their customers to socialize in Colorado. Eventually, the event name was changed to Eldorado Elevation, and the show has evolved over the years into the current, innovative, multi-day format that prioritizes education. In particular, the current event structure highlights Eldorado’s commitment to the individualized needs and goals of every Eldorado visiting customer, providing more quality time and personalized interaction between adult retailers and manufacturers.

As Patrick Lyons, Director of Eldorado Marketing explains, “We have elevated the Elevation format to better serve our customers, providing more opportunities for direct, personal engagement between all attendees. We are especially proud to include diverse educators, like Buck Angel and Kira Manser. Buck’s heartfelt keynote address left the audience in tears, which is a testament to his bravery and compassion, but also the inclusive values Eldorado holds dear.” Future events will include educators jessica drake, Anne Hodder-Shipp, and Ducky DooLittle.

Wanda Garland, CEO of Eldorado, is certain this first successful show of the year is indicative of both the time and commitment the Eldorado team has invested in planning these events. “We love spending time with all of our customers, which I think is reflected in the quality interaction and engagement we experienced while together. We hope every Eldorado Elevation participant enjoyed our time together as much as we did.”

The next Eldorado Elevation events are scheduled for June and September this year. 

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