Williams Trading article

Eldorado Trading Company, the award-winning distributor of adult toys, lingerie, and party supplies has released the first video in their newest educational series, the Eldorado Merchandising Minute. Eldorado created these brief video recordings to provide retail associates bite-sized learning opportunities that review merchandising, marketing, or sales tips and tricks that support retail sales efforts. 

The premier video comes from Michael Cox of Oxballs and hünkyjunk. In their Merchandising Minute, Michael reviews the importance of Oxballs’ revamped packaging intended to maximize store displays. Additional Merchandising Minute videos have already been created with WOW, Doc Johnson, Sliquid, V?Do, BMS, ScreamingO, Lelo, XR Brands, Perfect Fit, and Hott Products. Additional manufacturers will be creating video throughout the upcoming year.

Manufacturers are excited that Eldorado is utilizing modern resources to share critical information with adult retailers. Kim Card of WOW Tech shares, “It’s impossible for reps to be multiple places at once to keep retailers and their teams updated with all the latest information to help them understand and sell our products. With a little help from technology, the Merchandising Minute videos provide a quick, innovative and interesting service for both vendors and retailers to help increase sales. It’s unlike anything else being offered in the industry.”

The Merchandising Minute video series will regularly release new content weekly, which will be shared on Eldorado’s Facebook, Twitter, and YouTube pages. Check out the first video below.

 

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