Eldorado Trading Company, the award-winning international distributor of adult toys, party supplies, and lingerie, was honored with the 2024 XBIZ Retail Training Program of the Year award at the XBIZ Honors ceremony held January 14 in conjunction with the XBIZ 2024 conference.

The Elevate U series is a comprehensive e-learning program that explores a variety of sexual health topics. The widely acclaimed program was designed to go beyond basic product features to provide adult retailers and their employees the knowledge and skills they need to become a sexual health resource in their community. This innovative, mobile-friendly education series is available to active Eldorado customers.

Wanda Garland, CEO of Eldorado, was pleased to learn of Eldorado’s newest award. She shares, “We are thrilled by retailer participation and especially how stores have incorporated Elevate U into their business practices. These educational tools enable retailers to improve customer relations and brand loyalty. We are grateful to XBIZ for this award, and the recognition this brings to the Eldorado marketing team for their hard work to make this invaluable resource a reality.”

Eldorado congratulates all the nominees and winners of the 2024 XBIZ Honors Awards. Eldorado is especially grateful to all the manufacturers and retail partners for their longstanding support.