After the viral success of Lem, sexual wellness brand Hello Nancy has done it again – this time taking their limited-edition tennis collection to the US Open.
Launched in New York alongside the tournament, the collection introduced two new “doubles partners” – Ace Air Suction Massager and Smash Wand Vibrator.
The collection was brought to market with their playful “Game. Set. O.” campaign, which combined social media marketing, a brunch event and guerrilla-style product seeding.
The campaign soon caught attention when a US Open fan went viral after realising that what she thought was a special-edition tennis ball at the match was actually Hello Nancy’s Ace Air Suction Massager, a tennis-ball-shaped vibrator.
The fan shared this online, posting: “They’re handing out these cute little special edition tennis balls at the US Open… So it turns out they’re actually tennis ball shaped vibrators from Nancy LOL.”
The post was then reshared across social media and picked up by online press, snowballing into yet another viral moment for Hello Nancy.
The wider New York launch continued with an exclusive brunch event in Soho. The event brought together 60 creators, media and sexual wellness professionals for panel discussions and a first look at the collection.
Momo Kashiwabara, Co-Founder of Hello Nancy, said: “We wanted to create something that felt playful, culturally relevant and a little different from the usual sexual wellness product launches. The US Open gave us a really fun way to do that, while also helping us continue our expansion into the wider US market. It was really exciting to see the campaign be received so well by the public and take on a life of its own online.”
“That’s really what Hello Nancy is about – creating products and campaigns that challenge the traditional way sexual wellness is presented and make pleasure feel more approachable and fun!”
Smash is a powerful wand vibrator with a deep, rumbly motor and flexible head, designed for broad stimulation of all anatomies and erogenous zones to encourage exploration. It’s also IPX7 waterproof, making it suitable for bath and shower play. Originally $229, Smash is now $129, with an extra 25% off using code SMASH25.
Ace is an air-pulse suction massager for targeted clitoral stimulation, featuring 12 intensity levels, from a soft flutter to more powerful pulses that’ll take you from 0 to 100. Green is now $99 (was $199), while pink is $119 (was $209), with an extra 25% off using code ACE25.
