*by Jia Jeng, Brand Manager Westridge Laboratories, Inc.
Westridge Laboratories, the makers of ID Lubricants, is excited to introduce a stunning new look for its core line of products.
New packaging features an elevated modern design that highlights each formula with the distinct pop of color ID customers are familiar with. To complement the sleek bottle design, streamlined silver or black flat caps help to create an elevated look on shelf. Lastly, end result driven feature call outs are clearly defined on the front of the label and works like a silent sales person helping elevate the customer experience.
Gregg Haskell, President & Founder of Westridge Laboratories explains, “The team here worked very hard on this packaging evolution and I am very excited to introduce our next gen packaging to everyone. This repackage symbolizes our growth as a company and an opportunity to show our customers that we are responding to evolving trends and customer needs”. Jia Jeng, Brand Manager for ID Lubricants adds, “All of our formulas will remain the same. We also wanted to make sure this was a smooth transition for all of our current customers by keeping the same UPC’s. We hope you enjoy these as much as we enjoyed developing them.”
New packaging will start to roll into your favorite retailers starting as early as November 2020.