It’s the Bomb is proud to introduce a new series of Bullet Bombs, clever bath bombs with a surprise waterproof bullet vibe hidden inside, now featuring 1-Touch super-powered bullets by Screaming O. Made using essential scented oils and soothing Epsom salts, Bullet Bombs make self-care feel extra-sensual with a powerful, reliable mini vibrator to enjoy for a very special kind of bath time “me time.”
The new Bullet Bombs create a rich and luxurious bath with a deep purple consistency enhanced with It’s the Bomb’s most favorite fragrance, and inside each is a secret waterproof Screaming O 1-Touch Bullet – known for intense vibration packed in a petite shape. Made proudly in the U.S., Bullet Bombs are exclusive to It’s the Bomb and make it easy for stores to introduce softer sexual wellness items that easily crossover from bath-and-body to sexy lifestyle categories.
“Bullet Bombs are one of our favorite items and they repeatedly sell out at consumer trade shows, thanks to their clever packaging that keeps the contents a sexy secret,” It’s the Bomb CEO Susan Schibler says. “Perfect for beginners and intro-level shoppers, Bullet Bombs offer users a soothing bath with the option of turning it up a notch with help from a powerful vibrating bullet. We enhanced these Bullet Bombs with our best-selling romantic fragrance, and once the bomb fizzles away, there’s a waterproof Screaming O 1-touch Bullet ready to use! I can’t think of a better romantic gift that’s priced under $20!”
Screaming O 1-touch Bullets are the ultimate go-anywhere, “O” anywhere super-powered mini vibe featuring a quiet motor and compact size for versatile pleasure. Equipped with batteries and ready to use out of the package, Screaming O 1-touch Bullets feature an easy push-button control and come in a variety of colors to match your sensual mood.
“Our 1-touch Bullets are a tried-and-true top seller thanks to their strong power and consistent quality, and we love that Susan and the It’s the Bomb team have selected them for their new Bullet Bombs,” Screaming O Vice President Conde Aumann said. “People and couples love using our waterproof vibrators in the bath, and it’s such a clever idea to put our original 1-touch Bullets inside of luxe bath bombs like these. We’re honored that It’s the Bomb has invited Screaming O to be a part of their customers’ sexy self-care routines!”
Bullet Bombs are available in a case of 12 and come with a free signage and display kit that showcases the bath bombs in a small footprint while informing shoppers of the features, benefits and ingredients – all for a low buy-in of $131.88. Bullet Bombs have a minimum MSRP of $19.99 each.
To view the It’s the Bomb! collection of bath and body products, please visit https://www.itsthebomb.com.