New Display Items Received Overwhelming Response at Altitude in Las Vegas
Vibratex, the company behind the Magic WandⓇ brand, is excited to announce an all-new range of Point-of-Purchase merchandising elements. The new visual items were revealed as part of the brand’s exhibit at the Altitude trade show in Las Vegas last week. Appearing in the Magic Wand booth as well as displays within the Nalpac and Holiday exhibits, the new merchandising was a hit.
The new POP elements include self-adhesive slat wall skins, acrylic product displays, and larger-than-life inflatable Magic Wands. Combined, the collection is intended to help retailers showcase the iconic products like never before. Individually, each piece is a re-imagining of the brand’s visual identity.
The versatile, self-adhesive wall skins are a full 36” wide x 72” tall. Understanding not every store can accommodate such a large wall space, the skins were designed to be cut as small as 24” x 24” – and just about any size in between. Vibratex has developed recommended planogram layouts showing a variety of skin and shelf options. These will be available through the brand’s online resource folder.
Built to display a working Magic Wand tester, the new acrylic displays have been designed to take up less than 6” of width on store shelves or counters. Featuring a two-part design, the high-gloss display cradles the wand vertically, creating a dynamic and exciting look.
Initially created as a one-off trade show attraction, Vibratex’s 6’-0” tall inflatable Magic Wands have become an instant sensation. Following their debut at ANME in January, the Vibratex team received an influx of requests from retailers looking to hang one in their stores. The giant inflatables are now available for POP use. Each one can be suspended horizontally from the ceiling or propped up vertically for in-store photo opps.
“We’re so excited to support our loyal retailers with such a versatile range of merchandising,” explains Ken Herskovitz, Vibratex CEO. “Not only do these elements showcase the evolution of our branding, they are functional – and fun – at the same time.”
Vibratex plans to begin shipping the wall skins and inflatables this month, and the acrylic stands will become available by the end of spring. All elements will be available through distributors and Vibratex directly.
“Our customers have been asking for display elements like these for a long time, and I can’t wait to finally see them in-store,” Vibratex Director of Business Development Eddie Romero says.
For more information on new Magic Wand merchandising and order requirements, interested retailers should contact their distributor or Eddie Romero at eddie@vibratex.com.
Find all brand photos, logos, and copy at truemagicwand.com/resources.
To learn more about Magic Wand, visit truemagicwand.com. Join Magic Wand on Instagram at @truemagicwand.
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About Magic Wand: The iconic Magic WandⓇ has been the consumer choice for personal massagers for over 50 years. Imported exclusively by Vibratex, the Magic Wand comes in four unique models: the Original, the Plus, the Rechargeable, and now – the Magic Wand Mini. For more information, please visit truemagicwand.com.
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Visit us at magicwandoriginal.com
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