Rock Candy Toys and Bedroom Products will be taking over the window displays at New York City’s popular Museum of Sex as part of a month-long campaign through veteran adult distributor ECN. The collaboration will also be offering shoppers free gifts with every Rock Candy Toys and Bedroom Products purchase.
“ECN is proud to unite our vendor and retail partners in this fun and unique campaign,” ECN Director of Marketing Peter La Mantia says. “This is an incredible opportunity for Rock Candy and Bedroom Products to showcase their artistry products in an unparalleled space.”
Museum of Sex’s window display, which is facing New York City’s bustling Fifth Avenue, will be decked out in Rock Candy Toys’ signature vibrantly colored playthings alongside Bedroom Products’ classic, sleek offerings. Appealing to shoppers with varying tastes, Rock Candy Toys and Bedroom Products offer something for everyone.
Among the items being spotlighted in MoSex’s window are Rock Candy Toys’ Atomic Honey Stinger, Honey Stinger, Taffy Twist, Sugar Grinder, Atomic Sugar Grinder and Sugar Buzz in their eye-catching displays. The window also showcases bestsellers from Bedroom Products, including Clean wipes and Pulse vibrating C-rings in their stylish, timeless displays.
In addition to a prominent window display, Museum of Sex also will be giving away a pouch of Popping Rock Candy and a sample of Bedroom Products’ Clean wipe with every purchase of Rock Candy Toys or Bedroom Products items.
“The Museum of Sex and I are elated to embark on this 2021 endeavor with ECN and Rock Candy,” says Kit Richardson, Museum of Sex’s Associate Buyer and Merchandiser. “I couldn’t think of a better relationship going into the New Year to feature some of our store favorites. To work with Rock Candy has always been a thrill, but even more so with Tracy’s never-ending support and confidence in MoSex and me. I look forward to showcasing to all of NYC how sex should be fun and pleasurable with this window launch!”
Tracy Leone, the Director of Sales for Rock Candy Toys and Bedroom Products, elaborated on the manufacturer’s dedication to supporting its retail and distribution partners.
“Our focus for 2021 is to work more intimately with our distributors to enhance sales by providing and creating marketing materials that best fit their needs,” she said. “Our first partnership for the year is with ECN and the Museum of Sex, highlighting Rock Candy Toys’ and Bedroom Products’ beautiful new displays. We created gorgeous window designs for each brand to showcase new releases, as well as some of the best sellers.”