pjur announces the launch of pjur AQUA Aloe Vera in America marking the brand’s first product launch in the market in three years. pjur AQUA Aloe Vera — a water-based personal lubricant — pairs perfectly with sex toys and is compatible with latex condoms.

The addition of aloe vera to pjur’s premium formulas results in a natural and nourishing lubricant that provides extra moisture to decrease friction during sex and play. pjur AQUA Aloe Vera provides exceptional lubrication that is never sticky.

“The launch of pjur AQUA Aloe Vera expands the pjur AQUA series on the North American market. Natural & nourishing pjur AQUA Aloe Vera combines a fresh design with a high-quality formula, that is gentle on skin while providing exceptional lubrication that is never sticky. Enriched with natural aloe vera it provides extra moisture and care to pjur customers,” says Alexander Giebel, Founder and CEO of pjur.

“pjur AQUA Aloe Vera really rounds out pjur’s water-based lubricant assortment, while Aloe Vera offers healthy benefits that the consumer will recognize,” says Stephanie Ingram, Marketing Manager.

pjur AQUA Aloe Vera is offered in pjur’s iconic black bottle for the region, in the most popular 3.4 oz size bottle. Available with an attractive $19.99 MSRP. In-store merchandising and roll-up banners are available to support partners. Interested parties should contact their dedicated WOW Tech representative for additional information and to place orders.