pjur med SOFT glide receives an XBIZ Award for the „Sex Lubricant ofthe Year “. Just a little over a year ago, pjur med SOFT glide and pjur med SENSITIVE glide were launched in the American market, thus extending the portfolio to five pjur med personal lubricants. They are aimed at health-conscious customers who value high-quality ingredients and lasting lubrication. These gentle and ef- fective intimate care products for the most sensitive areas are hypoallergenic and ideal for daily use.

“We are delighted to receive this award as it confirms that our focus on health and lifestyle products made with natural and high-quality ingredients is the right strategy,” explains Alexander Giebel, CEO & Founder ofpjur.

pjur med SOFT glide is a silicone-based personal lubricant developed specifically for very dry and highly sensitive mucous membranes in the genital area. It contains natural jojoba, which has nurturing and soothing properties and can also improve the skin’s elasticity. pjur med SOFT glide doesn’t just leave your skin feeling smooth, it also has an extremely long-lasting lubricating effect thanks to its concentrated formula with high- grade silicones.

“Sexual health and wellbeing have always been key issues for us and they are becoming increasingly im- portant to consumers. Everyone has different needs, and that’s why we have created products, as unique as the individuals using them. I would therefore like to say thank you for this award on behalf of all our employees who are committed to developing our products each and every day!”

You can find out more about pjur at www.pjurlove.com.