From May 21 to 25, 2026, pjur was part of Cologne Fetish Pride 2026 and supported the event with an attention-grabbing product placement as part of various activities surrounding the festival program. For years, Cologne Fetish Pride has been considered one of the best-known community and fetish events in the German-speaking region and brings together visitors from all over Germany, as well as many other European countries in Cologne.
Organized by Rheinfetisch NRW, the event included more than 25 program highlights in total. In addition to parties, community meetups and workshops, the election of “Mr. Fetish NRW 2026” was also part of the official program. The competition traditionally took place during the so-called Fetish Boat Tour and represented one of the central highlights of the weekend. As part of the cooperation, pjur provided pjur BACK DOOR SachetCards featuring pjur BACK DOOR Relaxing and pjur BACK DOOR Moisturizing, which were distributed during various events, including on the Fetish Boat itself.
In addition, pjur products were integrated into two provided displays on the boat, reaching guests directly within the event environment. Furthermore, pjur provided exclusive surprise packages for the top-place contestants of the “Mr. Fetish NRW 2026” competition.
Visibility as part of the event communication
In addition to the product integration, pjur was also part of the official event communication. The collaboration was also accompanied by social media coverage. pjur was represented with an advertisement in the event booklet and was visible through a banner in the outdoor area during the Fetish Boat Tour.
Through its participation in Cologne Fetish Pride, pjur reached an environment that stands for openness, community and modern sexual self-determination. Events of this kind create visibility for topics surrounding intimacy, body awareness and sexual wellness outside of traditional industry contexts and demonstrate how naturally these topics are increasingly becoming integrated into social and cultural spaces.
Community, visibility and modern sexual wellness
For pjur, the collaboration with Cologne Fetish Pride underlines the importance of authentic community events. Formats like these combine exchange, visibility and personal encounters in an environment characterized by openness and individuality.
At the same time, events of this kind offer the opportunity to make products directly experienceable in an emotional context and to connect with people who consciously engage with topics such as body awareness, identity, and intimacy.
About Cologne Fetish Pride
Cologne Fetish Pride has been organized by Rheinfetisch NRW since 2008 and is considered one of Europe’s most established fetish events. After a multi-year break between 2020 and 2022, the event successfully returned and has since once again attracted numerous visitors from Germany and other European countries to Cologne.
The multi-day program includes community events, workshops, parties, city tours, networking formats, and the election of “Mr. Fetish NRW.” Cologne Fetish Pride stands for diversity, community, and an open approach to sexuality and identity within the fetish scene.
