In 2026, pjur once again continued its long-standing commitment to visibility, diversity and acceptance by supporting a wide range of Pride and queer community events. From Cologne Fetish Pride and CSD events in Cologne, Düsseldorf and Berlin to community and cultural events in Berlin, Gothenburg and Mannheim as well as the Rave The Planet Parade in Berlin, pjur supported events that stand for diversity, visibility and self-determination. International community events such as the Pines Party in the Hamptons were also part of the brand’s engagement this year.
Presence at Pride and fetish events
The year kicked off with Cologne Fetish Pride from 21 to 25 May in
Cologne. Here, pjur supported the event with product presence and
surprise packages for the winners of the Mr Fetish NRW 2026 election. pjur also had a presence at CSD events in Cologne, Düsseldorf and Berlin. At CSD Cologne, whose parade attracted around 1.5 million visitors, pjur was represented by media personality Luca Valentino. In Berlin, the brand was part of the parade with its own truck together with Spartacus Berlin, f2f and Carnal, while the LOLA LAND ensemble represented pjur at
various events surrounding CSD Düsseldorf. In addition, pjur was present at the Pines Party in the Hamptons with an advertisement in the
accompanying magazine.
Queer community across different formats
Beyond the major Pride events, pjur also supported smaller community and cultural formats. These included the Olivia Jones Summer Party, the Gay and Lesbian Street Festival Berlin, the Gimme Moritz CSD Party and Snuskbingo as part of Gothenburg Pride. pjur also provided sachets at CSD Saarbrücken. In addition, pjur supported KOSI.MA in Mannheim as well as the Schwule Sommercamp of Aidshilfe Baden-Württemberg with free sachets. The events ranged from a city festival and club culture to an interactive community format. pjur was also represented at the Rave The Planet Parade on 15 August in Berlin together with Minimal Vibes and Naughty Vibes. Goodie bags on the joint truck and SachetCards at the pre-party provided additional brand visibility. The parade was held under the motto “IMAGINE LOVE” and continued the tradition of Berlin’s
Loveparade.
CELEBRATE QUEERNESS
Another focus was the Q4 campaign CELEBRATE QUEERNESS. Together with numerous partners, pjur took a stand for visibility, self-determination and an open approach to sexuality and identity. This included, among other things, an interview with drag queen and entertainer Margot Schlönzke for the pjur Blog.
“Pride creates visibility. But diversity, acceptance and respect must not be limited to one season or individual events. They are part of pjur’s brand identity and shape what we stand for as a company. That is why we do not see our commitment to the queer community as a one-off initiative, but as an attitude that we live by in the long term and make visible together with our partners,” says Jennifer Parry, Brand Director pjur.
Interaction and visibility at the heart of our engagement
Through targeted product activations and joint initiatives, pjur was directly present on site and engaged in direct exchange with the LGBTQIA+
community. At the same time, the brand reinforced its clear commitment to diversity, acceptance and self-determination and made this
engagement visible beyond traditional brand communication.
For more information please visit pjur.com
