Williams Trading article

Pleasure products manufacturers Rock Candy Toys and Sportsheets have joined forces to host #SugarSheets, a consumer-driven Instagram contest in honor of National Candy Month, which is celebrated annually throughout the month of June.

The collaborative cross-promotion invites social media followers to enter-to-win a colorful array of best-selling Rock Candy and Sportsheets products, hand-picked by both brands to foster creativity and healthy sexual exploration in the bedroom. The prize giveaway includes a gift box featuring the Gummy Vibe, Suga Stick and a 7” Suga Daddy from Rock Candy’s sweet treat-inspired sex toy collection, as well as the Silicone Lips Mouth Gag, Purple Silicone Tickler, and Hot Pink Blindfold from the Sportsheets Sex & Mischief line.

Both companies took an intentional approach to the gender-friendly product curation, with a primary goal to educate consumers on different ways to introduce light bondage play into their pleasure repertoire.

Rock Candy looks at the cross-promotion as an opportunity to foster a community connection with industry colleagues while promoting the benefits of safe, sane and consensual bondage practices and being romantically adventurous.  

“A large number of pleasure products consumers perceive BDSM as an intimidating niche to dabble in, perhaps assuming that bondage play has to be associated with pain or discomfort,” says Casey Murphy, Rock Candy Toys product educator. “We are so excited to collaborate with Sportsheets for the #SugarSheets marketing campaign, and love the way it centers it around such a positive message for consumers.”

“It has been a pleasure to come together with the Sportsheets team, sharing the common goal of enhancing the consumer experience, and using our platforms as a way to educate and empower couples. This partnership has reminded us that at the end of the day, our industry colleagues are all working for the same cause. We look forward to creating an exciting, beneficial experience for consumers, as well as additional co-branded marketing campaigns with Sportsheets in the near future.”  

Sportsheets, a bondage frontrunner in the adult novelty industry for over 25 years, remains dedicated to empowering couples and individuals to explore new avenues of sexual expression as a vehicle for deeper levels of intimacy and connection.

“We have been really excited to work with another company in the same industry; it has been a pleasure to collaborate creatively with Rock Candy,” says Sportsheets marketing director John Turi. “We love working with other brands who also share the same passion to educate and give back to our consumers. We knew that mixing Rock Candy’s bright visuals and fun products, with our naughty S&M line was a perfect fit.”

#SugarSheets officially launches on June 3, can be found on the Rock Candy Toys and Sportsheets Instagram accounts. The contest invites followers 18 and up to comment on each post, name their favorite type of candy, and tag a friend. The winner will be selected randomly and notified on June 10.

Sportsheets can be found online and on Facebook. Visit the Rock Candy website, Facebook and Twitter accounts.   

For more information on the contest and cross-promotional opportunities, contact Casey Murphy at casey@rockcandytoys.com.

Sportsheets can be reached via email at info@sportsheets.com.

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