Industry sales pro Rodney Serket-Smith has recently joined Justin Sayne’s Fetish Mafia team, as national sales director. Serket-Smith, with decades of experience in the adult pleasure products realm, will expand the retail and wholesale reach of the growing brand.

“Hiring Rodney was a no brainer and it’s a good fit to bring him in. Now is the right time to continue the growth of our company,” states Sayne. “His far-reaching contacts will increase our presence both nationally and internationally.” Rodney will be focused on developing packaging strategies, listening to customer feedback while maintaining awareness of the cost-conscious consumer.

Rodney shares, “I am excited to be working with Justin and Fetish Mafia and want to grow the brand to a thriving leather company. Our products are handmade and made in America so they are perfect for retailers who miss the value of hand crafted leather goods.”

Fetish Mafia’s brand includes the popular lubricant Weinerschleiden, Body Bags condoms, BDSM toys and other products.

Rodney can be reached at or direct at 863-944-3394.