Sportsheets® is bringing a fresh perspective to intimate accessories with the introduction of Amethyst by Sex & Mischief®, an 11-piece collection combining rich plum tones, shimmering details, and indulgent textures. Now available for preorder and scheduled to ship in early December, Amethyst arrives just in time for retailers to capitalize on New Year’s celebrations, Valentine’s Day, and Chinese New Year. With strong initial preorder interest, the collection is already generating excitement ahead of its official arrival.
Following the success of the playful Peaches n Cream and Indica Green colorways, Sex & Mischief continues to challenge traditional expectations of color in the pleasure industry. Inspired by the deep plum shades gaining momentum in lingerie and fashion, Amethyst introduces a sophisticated alternative to conventional purple accessories, pairing its distinctive jewel-toned palette with warm gold finishes, sparkling crystal details, and soft faux fur.
Designed around the campaign “Precious Connection,” Amethyst celebrates the moments that make intimacy extraordinary. The collection balances visual appeal with everyday versatility, featuring body-safe materials, nickel-free hardware, and thoughtfully designed accessories that invite couples to explore connection through touch, anticipation, and shared experiences.
From plush faux fur handcuffs and sensory accessories to statement body harnesses and crystal-adorned garters, the collection brings together traditional bedroom favorites and wearable fetish-inspired fashion. Select pieces transition effortlessly from intimate settings to styled outfits, tapping into the growing crossover between lingerie, fetish-inspired fashion, and personal expression.
Accessible Luxury, Designed to Sell
With Sex & Mischief’s commitment to retail price points under $50, Amethyst delivers an elevated aesthetic without an elevated price tag. Combining quality materials, thoughtful details, and fashion-inspired design, the collection offers retailers an accessible luxury experience that appeals to shoppers seeking something fresh and distinctive.
Beyond its individual products, Amethyst was designed to make a statement as a complete collection. Its cohesive color story and complementary accessories encourage retailers to merchandise the line together rather than separating products by category. Displayed as a collection, Amethyst creates a stronger visual impact on the sales floor while making it easier for shoppers to discover coordinating pieces, explore complementary products, and build their own personalized experiences.
Arriving in early December, Amethyst gives retailers an opportunity to introduce something new during a key selling period, with a versatile assortment that supports seasonal gifting, coordinated purchases, and year-round exploration.
“With Amethyst, we wanted to bring the influence of fashion and lingerie into intimate accessories in a way that feels fresh, beautiful, and attainable,” said Emily Silva, Director of Product and Merchandising. “The response we’re already seeing reinforces that customers are looking for something beyond traditional colors and designs. Amethyst offers retailers a distinctive collection that feels special enough to gift while remaining accessible to a wide range of shoppers.”
Retailer Merchandising, Education, and Support
To help retailers bring the Amethyst collection to life in-store, Sportsheets is providing a dedicated retail display hanger, available to all retailers and distributors. Designed to complement the collection’s visual identity, the display piece offers an additional opportunity to attract shopper attention and reinforce the Amethyst story at the point of sale.
A coordinated planogram will also be available to guide retailers in merchandising the collection as a cohesive assortment. By displaying complementary products together, retailers can create an engaging shopping experience that encourages product discovery, cross-selling, and multiple-item purchases.
Sportsheets is also preparing a dedicated Amethyst training video, coming soon, designed to introduce retailers to the collection’s standout features, styling versatility, and selling opportunities. Coordinated marketing assets and collection imagery will be available to support merchandising, digital promotions, and seasonal campaigns.
With preorders underway and shipments beginning in early December, Amethyst brings together the elements retailers look for in a successful new collection: fresh designs, accessible pricing, an elevated look and feel, and merchandising support that makes it easier to sell. As the newest addition to the growing Sex & Mischief portfolio, Amethyst offers retailers an opportunity to introduce something distinctive while encouraging customers to explore and purchase the collection together.
For more information about the Amethyst Collection, preorder availability, retailer resources, or upcoming training opportunities, visit sportsheets.com or contact your Sportsheets sales representative.
