Williams Trading article

(Note: This story appears in the August 2021 issue of Storerotica Magazine)

New additions to their already successful Saffron line and brand new Special Edition Collection boast products that stress inclusivity.

When Sportsheets debuted its Saffron collection, it was with the intent of providing pleasure products to a customer base yearning for superior quality. Not surprisingly, with a 25-year track record of creating innovative and high-quality products, Sportsheets delivered.

The Saffron collection was so popular that consumers wanted more — much more! To that end, Sportsheets has now unveiled new additions to its Saffron collection and released the new “Special Edition” line to satiate its thousands of faithful — and new — customers.

“Saffron has performed very well for our clients, so expanding the line to include more of our tried-and-true best sellers was a no-brainer,” says Karina Figueroa, Sportsheets’ Vice President of Products. “With Special Edition items, we listened to customer feedback and revamped a selection of products to accommodate a wider range of bodies, increase pleasure, and offer new ways to play.”

Figueroa says the new products — the result of two years’ worth of work — embody the company’s foundation of inclusivity. “We strive to be the most inclusive company in this industry; therefore, all of these soon-to-be-released products will continue to support this ideology,” adds Figueroa.

STOREROTICA spoke with Figueroa to find out more about these new product innovations.

SE: Can you detail what makes each of these items special?

FIGUEROA: Sportsheets Special Edition is a revamp of a selection of the company’s classic products to bring customers new features and added benefits. Special Edition items also come with fashionable gold hardware and Sportsheets’ Limited Lifetime Warranty.

Special Edition Under the Red Restraint Set added features:
This Special Edition of our top-selling Under the Bed Restraints takes play to another level. Easily incorporate your favorite restraint products utilizing the two additional restraint straps, now totaling six. Users can also enjoy four high-quality faux leather wrist/ankle cuffs with buckle closure. Comfort with style is apparent with the addition of golden hardware including six durable, double-sided clasps. Incorporate the lush soft blindfold to add anticipation to play. The center connector strap is also thicker, rendering it more durable.

Special Edition New Comer’s Strap-On Set added features:
The velvet-texture harness’s adjustable nylon straps ensure a perfect fit up to 72-inch (183 cm) hips, while padded front and back panels protect your sensitive areas during vigorous play. This set includes a slim, 5.25-inch silicone dildo perfect for exploring, and secures via an interchangeable 1.25-inch rubber O-Ring. A built-in pocket in the front panel makes space for your favorite bullet vibe. Our assorted O-Rings can fit any toy with a flared base, so don’t be afraid to browse our selection of body-safe dildos. The harness is machine washable making clean-up a breeze!

Special Edition Door Jam Sex Sling added features:
This Special Edition of our classic Door Jam Sex Sling includes a detachable dildo and Bullet Anchor Pad, padded seat and foot supports for extra comfort. This luxe swing offers multiple sexual positioning options for standing, sitting and tilting, making it versatile for everyone. To use, simply place the small metal bars of the strap over the top of your solid door, securely close the door and position the fully adjustable straps any way you want them. To bring your play to another level, incorporate the detachable anchor pad with your favorite flare-based dildo (not included) and up to four bullet vibes (not included). The sling supports up to 325 pounds.

Special Edition Cuffs & Blindfold Set added features:
Suitable for both wrists and ankles at 10 inches long, this set of high-quality faux leather bondage cuffs features golden buckles and connector clips. For heightened tension and sensuality, a blindfold in soft black satin is also included in this set. These versatile restraints can be clipped to each other for traditional cuff binding, used with other sets for hog-tying, or separated and attached to accessories like our Adjustable Spreader Bar.

The new additions to Saffron include a mix of bondage cuff sets, floggers and paddles — such as the clear Acrylic Paddle — and a Hog Tie and Cuff Set to bind wrists and ankles, now in the collection’s signature red and black vegan leather.

Saffron Spreader Bar added features:

  • Adjustable cuffs fits most users
  • Swivel snap clips make any position possible
  • Vegan/vegetarian-friendly faux leather
  • Nickel-free metal

Includes:

  • One spreader bar with O-Rings in matte black 24.75 inches (62.87cm)
  • Four adjustable faux leather cuffs in saffron and black 10 inches (25.4cm)

Saffron Hog Tie & Cuff Set added features:

  • Adjustable cuffs fits most users
  • Swivel snap clips make any position possible
  • Vegan/vegetarian-friendly faux leather
  • Nickel-free metal

Includes:

  • One X-shaped hog tie bar with O-Rings in matte black 10.25 inches (26.04cm) measured end-to-end across center
  • Four adjustable faux leather cuffs in saffron and black 10 inches (25.4cm)

SE: It may be impossible to pick one, but what do you expect to be the highlights among the newest releases for Saffron and Special Edition?

FIGUEROA: That’s such a hard choice! Of course we love all the new releases! Since the Saffron acrylic paddles offer a unique visual experience, they have been getting a lot of buzz. The Under the Bed Restraint Set has always been a top seller and the Special Edition version will probably be no different, especially with the added versatility and stylish gold hardware.

We wanted to provide meaningful uplifts to the selection of products to expand on diversity and comfort. — Karina Figueroa

SE: When you were revamping the Special Edition line, how did you balance the line between revamp and not departing too far from what customers loved with the line?

FIGUEROA: We wanted to provide meaningful uplifts to the selection of products to expand on diversity and comfort. That’s why we kept the original product offerings as well, so customers who love the original products can still purchase them and those looking for added versatility and functionality can find that in Special Edition.

SE: Can you talk about how these new releases encourage play time/sexual exploration to the widest number of possible consumers?

FIGUEROA: With all Sportsheets products and especially with Special Edition, it’s all about facilitating pleasure and making it accessible to all. The adjustability of the New Comers Strap on and Door Jam Sex Sling can accommodate a wider range of bodies making pleasure accessible to more people. The Door Jam Sex Sling offers multiple sexual positioning options for standing, sitting, and tilting, great for people with mobility issues. Saffron offers customers great quality at an accessible price point so anyone who wants to explore bondage play can.

SE: What kind of merchandising support can retailers expect to accompany these new products?

FIGUEROA: Retailers can expect new lifestyle, product and packaging images as well as banners, videos, GIFs and a digital catalog are available through our partner portal, Sportsheets Reseller Support (sportsheetsb2b.com/srs). Retailers can also request one-on-one product trainings with the Sportsheets sales team.

For more information, please visit sportsheetsb2b.com.