STIMULATE, the B2B trade show and professional community connecting intimate care, sexual wellness, health and retail, announces the addition of the STIMULATE+Educate Conference, a dedicated conference day taking place August 4, 2027, immediately following the annual STIMULATE flagship trade show in Nashville.

The expansion comes as STIMULATE prepares to celebrate its fifth year in production, marking a milestone in the continued growth of the event and the categories it serves.

Since its inception, education has been an integral part of the STIMULATE experience, with educational sessions historically taking place alongside the two-day trade show.

“Education has always been part of the STIMULATE DNA,” says Nicole Leinbach Hoffman, Founder of STIMULATE. “But as our community has grown, so has the diversity of professionals joining us and the conversations they want to have. Creating a dedicated conference day allows us to go deeper while still protecting what makes our trade show so valuable: product discovery, commerce, relationships, industry leadership and meaningful connections.”

In 2027, STIMULATE will build upon it’s foundation by dedicating an entire day to deeper learning, professional development and cross-industry conversation. With speakers historically ranging from world renowned doctors such as Dr. Evan Goldstein, Dr. Amy Pearlman, Dr.Brian Steixner, Dr. David Ghozland and others as well as retail leaders, brand founders such as Collette Courtion of Joylux, industry leaders including Ashley Cobb, Susan Bratton, Dr. Tara of Luvbites and more, attendees in 2027 can trust STIMULATE+Educate to bring together an amazing, diverse group of presenters.

Three Days. Two Distinct Experiences. One Connected Community.

August 2+3, 2027 | STIMULATE Tradeshow 

The flagship STIMULATE trade show will continue to bring together brands, retailers, healthcare professionals, educators, independent sellers and other industry stakeholders and decision makers for two days centered around product discovery, retail and brand connections, category demonstrations and commerce.

August 4, 2027 | STIMULATE+Educate Conference

The new, dedicated conference day will shift the focus toward education, professional development and actionable learning, creating space for more in-depth conversations impacting both businesses and professionals across the intimate care and sexual wellness landscape – including retailers and brand leaders.

STIMULATE+Educate programming will be organized across dedicated learning tracks designed to meet attendees where they are professionally while allowing them to build an experience most relevant to their goals.

Planned tracks include:

Business + Growth — Strategies surrounding leadership, marketing, operations, partnerships, technology and sustainable business growth.

Retail + Commerce — Education focused on merchandising, category development, customer experience, sales, buying, retail operations and the evolving opportunities surrounding intimate care and sexual wellness, including “medtail” (a term coined by Hoffman and trademarked) that supports medical and retail blending together.

Sexual Wellness from Purpose to Pleasure — Conversations exploring sexual wellness, intimate care, whole-body wellness, life stages, relationships and the evolving needs of today’s consumers and patients.

Clinical + Professional — Deeper professional and clinical education designed for healthcare providers, therapists, educators and other professionals working within or alongside sexual health and intimate wellness.

Programming within these tracks will range from foundational conversations to intermediate and advanced learning opportunities, giving experienced professionals the ability to move beyond introductory education and engage more deeply with topics relevant to their work.

Select sessions will also be designated for professional continuing education. Continuing education opportunities will be announced as details are finalized by early 2027.

Additional details surrounding speakers, individual sessions, continuing education opportunities and conference registration will be announced in the months ahead.

“Our industry doesn’t exist in one lane,” Hoffman adds. “Retail, education, medical leadership, product innovation and consumer wellness increasingly intersect. STIMULATE+Educate gives us the opportunity to bring those perspectives together in a more intentional way—and to provide learning opportunities that challenge professionals to continue advancing their knowledge, their businesses and ultimately the category at large.”

Sessions will be led by experienced professionals, practitioners, business leaders and subject-matter experts, with additional programming designed to encourage interdisciplinary learning and conversations across the STIMULATE community. The addition of STIMULATE+Educate reflects a broader mission behind the organization: helping advance intimate care and sexual wellness through stronger connections between commerce, education, healthcare and the professionals influencing how these categories reach and support consumers.

STIMULATE returns to Nashville August 2-4, 2027. Save the dates and get in touch at stimulate@retailminded.com.

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