In continuing to offer adult retailers new means of education to strengthen their businesses, Storerotica Magazine has broadened its online reach by featuring two ongoing and original distributor blogs along its digital platform, Storerotica.com. The two pages — one from Eldorado Trading Company, the other courtesy of Nalpac — will feature information specifically curated by both companies designed to provide helpful training tips, new product information, and general market research regarding sexual wellness to brick and mortar businesses across the globe.
“By featuring these distributor blogs on our website we’re looking to offer a more robust form of communication to our readership,” says Kristofer Kay, PR and Marketing Director of Storerotica Magazine. “These blogs create fresh voices excited to share their knowledge directly to buyers and their fellow retailers.”
Each blog will be updated weekly and promises to provide a myriad of helpful posts aimed at assisting retailers to increase in-store sales.
“Nalpac EDU on Demand was created by our team in collaboration with Nalpac’s manufacturer partners to distribute educational resources and product information in a format that is accessible and practical,” says Phoebe Grott, Director of Marketing and Strategic Partnership at Nalpac. “January’s topics include the launch of our new series What You Brought You in Today, a discussion about the benefits of hybrid lubricants, and the much-anticipated Episode 9 of Dicks with Don. Each month we’ll be releasing new articles and videos featuring products and selling resources available only through Nalpac.”
Eldorado echoed the sentiments with Director of Sales and Marketing Derek DalPiaz saying, “It’s been great to partner with Storerotica on several Eldorado initiatives this year! Having our own page on the Storerotica site will drive more views to our content and adds a valuable avenue to getting our educational and promotional content to the people and stores that will benefit the most from it.”
Both Nalpac EDU on Demand and Eldorado’s blog can be found on the main page of Storerotica.com.