(NOTE: This story appears in the April 2025 issue of SE Magazine.)
On the sixth day, God created man. By the dawn of the seventh, man had already discovered how to masturbate.
That’s been the gist of man’s great odyssey with self-pleasure up until the turn of this century: a hand — yours, mine, theirs, any—will do. Simple creatures require simple tasks. In striking cases of gender bias, albeit deliberate and understood, female consumers have consistently been afforded the necessary tools and technology to complete their missions to euphoria. (Which makes sense considering their parts are constructed to be more particular.) But the brothers? Uncomplicated, grunting meat husks searching for something preferably cylindrical and wet and left to their own god-given devices and desires. And the perks of Pornhub.
Pleasure innovation, however, has hastened for male consumers throughout the decades (the very first Fleshlight rolled out way back in ’98) and now their means of masturbation have dramatically increased thanks to this industry and those brands that are creating sensible hardware for his junk in mind.
In this brief look at what has quickly become a reliable sector along your sales floor, SE Magazine focuses on a select group of chosen male toy manufacturers eager to show off their curated collections of soft machinery.
Sandra Christian – Orion Wholesale
The easy-to-hold “Sucking Masturbator with Dual Vibration” by You2Toys has an intense suction function and two-vibration motors that really intensifies the blowjob simulation. The soft but tight mouth-shaped hole and the soft and stretchy pleasure canal with flexible dots and grooves massage the entire penis at the same time. The nine vibration modes and nine sucking modes provide a hot variety of blowjob sensations. Both functions can be easily controlled with the buttons on the handy toy – together or separately for exciting pleasure. The sucking vacuum can be perfectly controlled on the LED display. The Air Release button can be pressed to release the pressure quickly. The soft sleeve can be turned inside out and the collecting cap can be unscrewed from the end of the masturbator for easy cleaning. The masturbator can be recharged with the included USB cable.
Miguel Capilla — Fleshlight
Our top-selling strokers include not just the iconic Fleshlight Original, which has set the standard for lifelike pleasure with its unique “Real Feel Super Skin” material and the classic “Stamina Training Unit”, which was built to boost endurance, improve performance, and intensify pleasure. However, our most popular product range is the Fleshlight Girls collection. Featuring realistic replicas of some of the most popular adult film stars, this line offers an immersive experience for customers who want to connect with their favorite stars in a deeply personal way. With its variety of textures and designs, the Fleshlight Girls collection remains our top seller due to the high demand for fantasy-driven, realistic experiences that mold performer’s anatomy. The variety of textures and realistic designs in the Fleshlight Girls range continues to attract new customers and keep our long-term users returning for more. Alongside the classics, we’re excited to highlight our new upcoming Fleshlight Vibrating and Fleshlight Suction models for the end of this summer. For those seeking a more compact and discreet experience, we also offer the Quickshot and Fleshlight GO lines. The Quickshot is a smaller, portable version of our traditional strokers, perfect for those who value convenience or wish to use the product as a couple’s toy. The Fleshlight GO is similarly designed for travel and on-the-go use, offering a more compact form while still delivering the premium sensations Fleshlight is known for.
Marley Ransom — ArcWave
Arcwave Ion is the world’s first Pleasure Air stroker designed specifically to stimulate the penis. Using innovative Pleasure Air technology, Ion targets the Pacinian pleasure receptors in the frenulum, delivering an unparalleled orgasmic experience. Featuring Smart Silence, Ion automatically starts and stops stimulation upon detecting skin contact, ensuring a seamless and immersive experience. Crafted from CleanTech silicone, Arcwave Ion is exceptionally hygienic, durable, and easy to clean. Additionally, our manual strokers—Voy, Pow, and Ghost—offer versatile options for those seeking to elevate their solo pleasure. Designed to accommodate a range of sizes, these strokers are discreet, durable and made for repeated use while maintaining optimal hygiene.
Scott Watkins – Doc Johnson
Main Squeeze, our line of hard-case strokers, has been one of our top sellers across all products for years. The line has more than 50 SKUs, each stroker created by molding a star’s body at Doc Johnson HQ. The mold is then reproduced in ULTRASKYN, Doc’s patented TPE formula, for the most lifelike feel possible. Each Main Squeeze stroker is discreet and features a suction cup and squeeze plate so the user can adjust the pressure and feel while using it. Additionally, for customers who would prefer a non-female stroker, Doc Johnson offers molds of some of SeanCody and Men.com’s models under the name Man Squeeze.
Kathryn Hartman — Nasstoys
Nasstoys stocks 81 different strokers in a wide variety of styles, colors and pigments. We have a POP display of individually wrapped black and blue mini ‘Power’ strokers for the consumer on the move too; these are fantastic for those brick-and-mortar stores located off of the interstate.
Straight from the sales floor:
Adult retailers, around the world, share their best-selling male toys and how they market them.
The number one non-vibrating is any Stroke-it by Calexotics! The number one vibrating, spinning, and thrusting is 3rd Base by Blush. Price points are amazing, which is so important these days.
Jennifer Draper, The Toy Box, Upland, CA
UFO, Sam Neo, Lovense thrusting/max, male roses (all of them), nonfunction big butts/torso
Gennifer Graziadei Graham, The Lingerie Store, Schaumburg, IL
The UFO by Hung. I’ve sold it best by giving some away, to my husband, male employee, female employee’s male SOs, etc. When people try them and see how great they are, they more easily sell them because their enthusiasm is based in experience and honesty.
Heidi Lowe, Frisky Business LLC, St. Petersburg, FL
SVAKOM Sam Neo! A lot of people are going for the app-enabled toys. It’s a high-quality device, two-year warranty, strong suction and vibration, and has app capabilities. All while being much cheaper than a lot of other top-selling comparable toys.
Katelan Brianna, Badd Kitty, Summerville, South Carolina
Currently, all the newer releases in the M for Men line from Blush have been flying off my shelves, I can barely keep them in stock! I also think the packaging on them is phenomenal, thoroughly explaining the technology along with pictures. Customers aren’t always comfortable asking us for assistance with these purchases, and I love that the boxes include all of the information they need.
Nadia Flowers, The Love Library, Rome, Georgia
I work in a Canadian store and our top vibrating stroker is the INSCUP 3 by Otouch! It does stroking, vibration and contractions! Older models from Otouch were the previous best sellers. It’s under 200 Canadian dollars so compared to other masturbators it’s pretty similar in price. The sleeve pulls out so it is easy to clean and they can purchase a suction cup base for it that screws on the bottom so they can go hands-free and attach it to a wall, a desk and whatever else they can think of.
Kailee Lucas, Love Shop, Oakville, Ontario, Canada
We have seen a massive increase in sales of PDX & Autoblow machines. Men are investing more money on quality toys for themselves. Our most popular male strokers are Lovense Max 2. For a cheaper alternative, we have a range of Passion Cups which are always popular. Crazy Bull and Satisfyer are also popular. Women too, are looking for more quality when buying for the males in their lives.
Jules Pearce, Flirt, Bathurst, Australia
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