Williams Trading article

System JO made a big splash at the Adult Novelty Manufacturers Expo (ANME) at the Marriott Hotel in Burbank this July 15-17, 2019 by winning the StoreErotica Award for Best Lubricant Company of the Year 2019!

“We’re honored to be named Best Lubricant Company of the Year because it speaks to the breadth and quality of our product offerings and our service to the community,” says Brian Woolard, US national sales director for System JO and United Consortium. “All our products were well received this year at ANME, especially the TriME Triple Packs and Bucked, which together represent a wide range of consumer needs. We’re very proud of that.”

JO’s new TriME Triple Packs are one of System JO’s summer releases, with three different collections to choose from – “Flavors” (with Succulent Watermelon, Tropical Passion and Strawberry Kisses), “Gelato” (Mint Chocolate, Crème Brulée and Salted Caramel) and “Classics,” which includes JO’s all-in-one lube and massage glide, H2O (their über-popular water-based staple) and Juicy Pineapple lube. All of these summer treats glide on with ease and never get sticky or tacky. You can’t go wrong with all that taste and zero calories, which is probably why the tester packs were flying out of the booth at the show.

Speaking of the United Consortium booth, the Bucked brand was also a huge hit at ANME with a looping video highlight reel showing off its successful national tour, including gorgeous male models in riding gear handing out free samples at Pride events all over the nation this past June.

“I had no doubt Bucked would be a hit at ANME because the buzz from Pride month has spilled over into July,” says Richard Anderson, Bucked’s lead consultant and brand developer. “We showcased the line all over the country at LGBTQ Pride events to show our support and commitment to the gay community, and the reaction was overwhelmingly positive. So we thought, ‘Why not bring that positivity to ANME by showing some footage of all the fun we had?”

Bucked is no ordinary line of personal liquids. With leather-scented masturbation creams like “Smokey Wrangler,” or realistic cum play products like “Phantom,” a slick and stringy white lubricant that looks and feels almost exactly like semen, Bucked is addressing what gay men have been looking for – products designed for their specific needs. “Stride” and “Mount” are the silicone and hybrid lubes on offer, and the overall look and feel screams high quality, masculine and sexy.

To get in on the TriME Triple Packs or Bucked buzz, call your preferred distributor to order product or find out how they can support your next event.

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