Vibratex, the company behind the iconic Magic Wand® brand, is excited to welcome Sarah Tomchesson to its team. Assuming the role of Director of Marketing, Sarah will lead the company’s brand, wholesale, and consumer marketing efforts.
An industry fixture with multi-faceted expertise, Sarah has served sectors ranging from retail to manufacturing. As a veteran of both Babeland and Pleasure Chest chains, she managed stores, outreach & education programs, and business operations. Since 2019, Sarah has operated Damiana Productions, a consultancy providing digital content and brand marketing strategy to clients that include Lovehoney, Fun Factory, b-Vibe, and more. Additionally, Sarah is a certified sex educator, podcaster, and LGBTQIA+ rights advocate. She currently serves as Vice Chair of SIECUS – Sex Ed for Social Change.
“As a larger-than-life brand, Magic Wand deserves to be guided by someone very special,” explains Ken Herskovitz, Vibratex CEO. “To say Sarah is well-suited for this role is a substantial understatement. We’re all thrilled for the opportunity to work with her.”
“I could not be more pleased to join the Vibratex team,” adds Sarah Tomchesson. “This opportunity to help shape the ongoing legacy of Magic Wand, one of the most iconic brands in the industry, is an absolute honor.”
In addition to overseeing Magic Wand marketing, Sarah will also manage the upcoming Vibratex brand update and related marketing. Retail customers should follow this space for additional information throughout 2024.
