Sexual wellness brand Voodoo Toys announces the release of their latest campaign, “Clitbait”; the campaign is a modern, playful and powerful homage to the ‘It Girl’ of the early 2000s era.

‘Clitbait’ is a vision conjured up and directed by Voodoo’s Aspen Spellman and produced by an all-female team. With the current somber state of the world, “Clit Bait” is a nostalgic ode to simpler times – before we were quarantined at home, glued to our smartphones and feeling the pressures of social media.

Originally from Northern Virginia and now based in Los Angeles, Spellman herself embodies the modern day ‘It-Girl’ – she juggles her role as Voodoo Toy’s brand content manager along with being a model, social influencer and creative producer for other brands. Having worked with LL Cool J, Savage X Fenty, Pretty Little Thing, Forever 21, Parade, 11 Honore, Meshki and many more, this is Spellman’s first shoot as creative director.

“‘ClitBait’ demonstrates a fresh take on sexual liberation. I wanted to create images that encourage and inspire every individual to be the “It Girl” metaphorically in their world, regardless of gender. To be the star of their own life. Our mission at Voodoo Toys is to inspire every individual to harness their feminine divine and fiercely practice self-love and self-acceptance,” says Spellman.

Photographed by photographer Brandi Wedderburn (Savage X Fenty by Rihanna, Adidas and Converse) in Downtown Los Angeles on 35mm film, the nostalgic campaign brings us back to the early-noughties era.

What is an ‘It Girl’?

The ‘It Girl’ of 2020 doesn’t sit at home and wait for the phone to ring – she’s busy. She’s juggling her career, her social life and her self-care. She’s on her flip phone, she’s wearing tinted glasses, she’s rocking platform sandals and bold animal print.

The campaign features the modern ‘It Girls’ Asami Villa, Bijan Ross and Ray Antonio as they conjure up the ultimate vibe at home with their favorite Voodoo pleasure toys.

Full campaign & interview with Aspen here https://www.voodoo.toys/clitbait-campaign-voodoo.

Follow Voodoo Toys on Instagram at @voodoo.vibe | Shop the range www.voodoo.toys.