Veteran distributor Williams Trading Co. is pleased to announce its first Back-to-School Sale for the month of September on Pipedream Products, JimmyJane, ID Lubricants, Tantus, the Air Touch III and Cloud 9 wands, and for the first time ever, Nü Sensuelle by Novel Creations. 

While the concept of a Back-to-School sale in the adult industry might seem a bit odd, consumers are out spending money, and not just on school supplies for their kids. 

“Back-to-School is traditionally a very strong selling time for mainstream retail; we also see a very strong uptick and sales for the adult channel as the start of the Fall selling season kicks off,” says Scott D., director of marketing and sales. 

In light of this, Williams Trading Co. is launching its first-ever Back-To-School sale on some of its premium brands. 

Listed brands will be offered with a 30% wholesale discount effective September 1st and ending on Friday, September 27 at 3 p.m. EST. 

The full line of Pipedream Products, including Sir Richards and King Cock, are available at a 30% discount from Williams Trading Co. Pipedream’s King Cock line is also supported by a digital Flip Snack catalog

Novel Creations’ Nü Sensuelle will also be available at a 30% discount on their full line of products. Nü Sensuelle offers a full range of products for both men and women, and their extensive line includes c-rings, vibrators, anal toys, bullets and more. The product line is further supported by training modules offered on, a free e-Learning platform offered to existing and new Williams Trading Co. accounts. 

 Luxurious and innovative, JimmyJane products are all about possibilities. Rather than dictate what is sexy, their product lines allow consumers to explore and come up with their own interpretations. Their aim is to engage each customer’s unique desires. 

 A leader in body-safe, high-grade silicone products, pioneer Tantus is all about “good, clean fun.” All Tantus products are engineered with 100% Ultra-Premium Silicone, ergonomically designed and anatomically targeted to satisfy consumer needs. With the exception of Realdoe and Feeldoe products, the full line of Tantus products are on sale from September 1st through September 27th.

Cloud 9 Novelties is offering a 30% discount on the AirTouch III and its Health and Wellness Wands during the sale period. Cloud 9 Novelties also offers further product support through Williams Trading University, a free e-learning platform available to all existing and new accounts. Training modules for Cloud 9 Novelties can be found here.

The full line of veteran brand ID Lubricants is also available at a 30% discounted wholesale price during this sale period. With over 25 years in the industry, the makers of ID Lubricants have dedicated themselves to the production of premium, high quality, and long lasting personal lubricants. The ID Lubricants product line is supported by a custom digital Flip Snack catalog, and samples and testers are available for all new accounts for the period of the sale.  

*All accounts must be in good standing to participate with sale discounts. Sale items are only available during the sale period of 9/1 – 9/27. No Back Orders.* 

For ordering and product information, call a Williams Trading Co. Sales Representative at 800-423-8587 or visit  For drop shipment and e-commerce support please visit