Veteran distributor Williams Trading Co. recently announced that WET Lubricants will no longer be available once current inventory levels are reduced.

“We have been advised that all adult distributors are unilaterally discontinued immediately from WET Lubricants. We are in the process of selling down all WET lubricants, and this brand will no longer be available for re-orders,” says Scott D. sales and marketing director, Williams Trading Co.

Williams Trading Co offers every major lube brand including System Jo, PJUR, MD Science, ID, Wicked Sensual, Gun Oil, Sensuva, Sliquid, Boy Butter, Classic Brands, Shunga, Earthly Body, Body Action, Good Clean Love, Devine 9, and many more.

“We have increased our lubricant orders with our other lubricant companies, and want our customers to know that we will have no disruption in sales in supporting these brands,” says Rich Pyne VP Sales, Williams Trading Co. View our full lube assortment here.

We will also be providing a cross reference guide for those dealers that would like to change over brands during this transition, in addition to incentives for our customers. We also will continue to offer a full host of e learning for our retail partners within the lubricant categories.

“The lubricant category in the adult segment continues to grow and is an important part of the everyday business for store owners. Making wholesale purchases convenient with distributors is essential to our retail partners, especially during this time as stores come back on line from the COVID-19 shutdown,” adds Scott D.

Williams Trading, founded 45 years ago by Robert Pyne Sr., has shown itself to be a distribution company that embraces progress, growth, and maintaining a reputation for excellence in the adult industry.

For ordering and product information, call a Williams Trading Co. sales representative at 800-423-8587 or visit For drop shipment and e-commerce support please visit