Williams Trading University (WTU) is pleased to announce it has awarded over 145,000 e-Learning certifications to adult retailers and their employees worldwide. This huge accomplishment has seen participation grow since the COVID-19 epidemic, as more retailers are using this free e-Learning platform for store employee training.  WTU is the only free e-Learning platform offered for adult industry professionals today.

WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. All online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“We have achieved with the support or our Adult Retail partners over 145,000 e-Learning certification trainings virtually. This platform is supported with our vendor community, and we have over 5,000 users on this platform today. Congratulations to all of our valued customers and supporting vendors on this major milestone,” says Scott D, Sales and Marketing Director at Williams Trading Co.

Each e-Learning course is approximately five to seven minutes long which keeps the user’s attention with easy-to-understand information. The courses do not compete or sell over each other; rather, they offer the broadest spectrum of information available for retail training. Each course highlights selling techniques to increase sales, enhance cross- and up-selling techniques, reinforce key selling benefits and help to train new employees.

“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” says Bob Pyne Jr., President & CEO of Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

To learn more about WTU, contact a Williams Trading sales representative at 800-423-8587 or visit www.WTUlearn.com today.