McNeely’s 15+ years of experience includes major manufacturers & the home party sector.

XR Brands is thrilled to welcome Heather McNeely as the company’s newest Senior Sales Executive.

McNeely hails from Killeen, Texas and has more than 15 years of experience in a variety of facets throughout the pleasure product industry, including retail support and education. She brings a deep understanding of product trends along with customer needs from her tenure at major manufacturers and the home party sector.

“Working with a vibrant company culture is essential to me and XR is known for having one of the best!” McNeely says. “I’m just thrilled and honored to be part of this talented group of humans. We are going to do great things together – I hope y’all are ready!”

Heather is a well-traveled “road warrior” with a holistic approach to sales and product education that has made her a trusted source among retailers across the country. In her role at XR Brands, she will be focusing on maintaining and growing customer accounts and supporting retailers through store visits and trainings.

“Heather brings so much to the table, and we are ecstatic to have her on our team,” XR Brands President Rebecca Weinberg says. “XR Brands has been fortifying our retail support and training programming for years and bringing Heather on board enhances the in-person trainings and merchandising we offer as part of our dynamic customer service offerings. We want to set retailers up for success with the tools, knowledge and sales tips they need to sell our best-selling brands – especially our award-winning kink, BDSM and niche collections – and Heather is here to help make that happen!” 

Interested in a training visit from the XR Brands team? Send requests to info@xrbrands.com

To view the full XR Brands’ catalog, please visit http://www.xrbrands.com/

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XR Brands is the industry’s first manufacturer to match expertise in fetish and BDSM with full-spectrum product development and design to create a series of fully merchandised collections dedicated to the lifestyle. Through modern functional design, quality and cost-effective production, and dynamic packaging and merchandising, XR Brands offers customers eye-catching and exciting brands at the industry’s most competitive wholesale prices. The company’s award-winning team of experts has created best-selling and internationally acclaimed collections that cater to every sexual interest with a specialty in fetish and BDSM play, and offers retailers easy and effective ways to accommodate the needs and desires of consumers of every sexual level and lifestyle.

XR Brands also has made fetish and niche products approachable to retailers and consumers looking to grow in new and exciting directions with fully merchandised brands in the electrostimulation, enema and anal cleansing, enlargement, bondage, sex machine and advanced fetish categories. Most recently XR Brands was honored with the 2023 BDSM Pleasure Products Company of the Year award by XBIZ and 2023 Best Fetish Manufacturer by AVN.

To view the full XR Brands lineup, please visit http://www.xrbrands.com/.