COTR Inc. is proud to announce that two of its flagship brands, Le Wand and b-Vibe, have earned four product wins in the 2025 Bustle Magazine Sexual Wellness Awards.
The annual awards, which are curated by Bustle’s editorial team and vetted by sex educators and industry experts, highlight the best in class across nearly 50 standout products in the personal care and sexual wellness space.
Dubbed “Bulbs of Steel”, the Le Wand Bow was awarded for its striking design and standout performance. The stainless steel, double-ended dildo is praised for delivering deep, targeted G-spot stimulation. “Stainless steel allows for precise pressure and weight,” noted certified sex educator Gabrielle Kassel. “The Bow is equal parts form and function, sleek, effective, and versatile.”
The Le Wand Rechargeable Vibrating Massager also took home an accolade after being named “Your Trustiest Friend” for its unmatched reliability and luxury feel. “With 20 vibration patterns, 10 intensity levels, and a 3-hour run time, it’s designed for consistent, high-quality performance,” said Certified Sex Educator Irma Garcia. “It never disappoints.”
Meanwhile, b-Vibe claimed two wins in the ‘Backdoor Awards’ category, spotlighting the brand’s industry-leading commitment to anal education and inclusivity. b-Vibe’s Anal Training & Education Set was recognized for its educational depth and product versatility. Designed to introduce consumers to anal play in a safe, informed way, the kit includes three graduated plugs, lubricant, an applicator, a cleansing enema, and a comprehensive guidebook that demystifies every step of the process.
The Vibrating Snug Plug also received recognition as it was referred to as “Best for Beginners”. Available in five sizes with optional vibration across six patterns and four intensities, the plug offers a comfortable and customizable experience. “New users can explore without vibration, while experienced users can gradually turn up the intensity,” said Kassel.
Commenting on the wins, Alicia Sinclair, founder of Le Wand and b-Vibe, stated “It’s incredibly rewarding to see products we developed with such care and intention continue to make an impact year after year. These awards are a testament to the hard work and innovation behind every launch.”
Sinclair, a Certified Sex Educator and Sexuality Coach, has long been recognized for her pioneering contributions to the wellness category. With over two decades of industry experience, Sinclair founded Le Wand, b-Vibe, and The Cowgirl, each developed with a focus on quality, safety, and inclusive design.
For wholesale inquiries or to place an order, please contact Kimberly Faubel, Sales Director at COTR, Inc. at kim@cotrinc.com
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