Iconic lingerie brand Allure has just announced one of the industry’s most influential executives, April Hoopes as the newest addition to their dynamic team. “Allure has been breaking the lingerie mold for more than 30 years. You definitely do not get here by accident, but by surrounding your brand with the best people to represent it”, (George Makar, CEO)
Hoopes brings a wealth of experience having been a part of the industry for over 20 years. She will add her extensive retail and manufacturing knowledge to an already spectacular team at Allure. Making her lingerie debut at the Altitude Intimates show in February, Allure has reported tremendous success with this year’s show.
“I’m so excited for this challenge and grateful for the trust that George & Peline have put in me to represent their beautiful lines” Hoopes states. “I believe that Allure has always been a brand that sets the bar for where lingerie should be, and with these new collections we just released at Altitude, this couldn’t have been better timing.” “We are incredibly excited to have April as part of our team and also having her provide extensive training is something that our vendors are looking forward to,” (George Makar)
In addition to store visits and tradeshows, Hoopes will also be providing a specially curated training program to any Allure customers that are interested. “You generally don’t see much offered in the way of lingerie training, but I honestly think it’s just as important as toy and lube training. Lingerie has the potential to be a fantastic add-on but is so often overlooked because it’s easy to get overwhelmed or think it’s the easy sell. I strongly believe that we aren’t just selling one product, we are selling the entire moment”, Hoopes states.
Allure Lingerie’s 2024 collection definitely stands out this year and is worth taking more than just a peek at. “Even if you’ve had the brand in the past, I encourage you to take a look at these new styles and incredible price points. With a revamp of the line, including all new hanging styles for the Allure collection, Adore’s fully customizable sizing, and a beautifully priced Kitten collection, it really is the perfect time to take a second look”. (April Hoopes)
For more information, please contact April at april@allurelingerie.com or +1 (440) 396-1737.
