Healthnews survey ranks international interest in sex toys

#1 Canada

Canada showed 188 yearly searches per 1,000 internet users, and it seems that many users are ordering their toys via Uber!

“Canadians are getting a bit more intimate with their deliveries, welcoming sexual wellness products right to their doorsteps,” shares Healthnews.

Today, Canada is known for being a politically sex positive country.

As Healthnews shares, “In 2016, their Parliament researched the impact of porn on society, leading to policies that didn’t stigmatize it. Safety measures are prevalent throughout the country, extending even to airport bathrooms where condom vending machines are as common as maple leaves.”

Canada’s favorite toy was the Magic Wand.

Fun Fact: 1 in 10 Canadians confess to having done it in a canoe!

#2 Sweden

With 163 yearly searches per 1,000 users, Sweden came in second for most sex-interested internationally.

In Sweden, Healthnews says that the people are relatively candid about sex.

“Nearly 80% of adults are sexually active, but issues like premature ejaculation and erectile dysfunction are openly discussed,” says Healthnews. “When it comes to sex education, awkwardness isn’t in the Swedish dictionary. They embrace nudity and body positivity, which translates into a healthier sex life.”

Swedish love is said to be equal in the bedroom, with an emphasis on preparation — “condoms, lube and a toy or two are must-haves for a planned or spontaneous encounter,” says Healthnews.

Sweden’s favorite toy was a clitoral sucking vibrator.

Fun fact: In Sweden, sex toys can be purchased at state-owned pharmacies.

#3 United Kingdom

The UK earned 3rd place with 151 searches per 1,000 internet users.

Healthnews shares, “What’s truly intriguing is that the 45–54-year-olds own the most sex toys. In fact, 8% of individuals in this demographic possess five or more of these items.”

According to Healthnews’ data, solo play is more popping than couples play in the UK.

“In 2021, the late Queen Elizabeth II herself gave a nod to Lovehoney, a British sex toy brand, with a royal award for business excellence,” shares Healthnews. “Fast-forward to 2023, and a study hints that most Brits have had either zero or just one partner in the preceding three weeks. It appears that the Brits are increasingly embracing solo adventures and, as a result, turning to sex toys for their personal pleasure soirées.”

The UK’s favorite toy was a rabbit vibrator.

Fun fact: Nearly half (48%) of Brits own a sex toy!

#4 Mexico

Mexico, ranking fourth with 145 searches, shows its Latin fire.

Healthnews shares that a city in Mexico has even legalized public intercourse so that police can focus on “more serious crimes.”

“Mexican flirtation thrives on albures, clever wordplays veiling sexual innuendos, making the taboo tantalizingly approachable,” according to Healthnews. “And when it comes to fantasies, Mexicans are not holding back. Public rendezvous? A resounding yes from 90%. Kitchen escapades? Almost unanimous at 98%. From monogamous dreams to wild orgies, the spectrum of desire is varied.”

Mexico’s favorite toy was a bondage kit.

Fun fact: Sex dolls are illegal throughout Mexico.

#5 Brazil

Brazil, the Land of the Holy Cross, had 138 searches, earning the country the 5th place on this top 5 list.

Healthnews reports that the Covid pandemic has sparked a renewed interest in the Brazilian pleasure market.

“Enter the world of ‘sex techs,’ startups predominantly led by audacious women, challenging the norm in a culture that traditionally favors modesty,” shares Healthnews. “Brazilians in Rio savor the moment, with sessions lasting 45 minutes on average. Here, sex is a marathon, not a sprint, with over half of Brazilian women claiming they reach the big ‘O’ every single time.”

Brazil’s favorite toy was a butt plug.

Fun fact: In Brazil, there are sex shops specifically for evangelicals.

All the countries surveyed showed some interest in sex toys. The remainder of the top 10 showed a drive for pleasure from Portugal, Spain, the Netherlands, the United States and Poland.

Many Eastern European countries appear the least interested in sex toys (or, at least, didn’t search for them online), including Georgia (29th) and Hungary (30th).

France, a country notorious for passion, surprised us by earning 28th place! What surprised you?

Sex toy interest by country

according to Healthnews

*The relative number of searches per 1,000 internet users per year.

The analysis was conducted by aggregating and averaging data. For further details, such as specific sources used, please reach out to info@healthnews.com.

Read the full story with graphics on Healthnews right here.