CalExotics, a global leader in intimate products, today announced key executive promotions as part of the company’s ongoing commitment to innovation, customer service, and long-term growth.
Lupe Martinez has been appointed Executive Director of Marketing, where she will lead the company’s marketing strategy, brand development, product launches, public relations, creative services, trade show initiatives, and digital marketing efforts.
A 24-year CalExotics veteran, Martinez has built her career in sales, retail marketing, and business development, developing strong relationships with retailers and distributors worldwide. In her new role, she will focus on elevating the CalExotics brand and delivering innovative marketing programs that support customers and drive continued growth.
“I’m excited to begin this next chapter and to bring my customer experience into our marketing strategy,” said Martinez. “I look forward to creating programs that strengthen our partnerships and help our customers succeed.”
Austin Ferdinand has been promoted to Vice President of Business Development. During his 20 years with CalExotics, Ferdinand has played a key role in expanding customer relationships and driving business growth. In his new role, he will lead the company’s global business development and sales strategy, focusing on strengthening partnerships and identifying new opportunities for growth.
“Our customers have always been at the center of everything we do,” said Ferdinand. “I’m honored to take on this new role and look forward to building on the strong relationships we’ve established while helping drive the next phase of CalExotics’ growth.”
Susan Colvin, Founder and CEO of CalExotics, said, “Lupe and Austin have each dedicated more than two decades to CalExotics, and their leadership has been instrumental in our success. These promotions recognize their outstanding contributions and position us to better serve our customers while continuing to grow our business. I couldn’t be more excited for what lies ahead.”
With a combined 44 years of experience at CalExotics, Martinez and Ferdinand bring deep industry knowledge and leadership that will help drive the company’s continued growth and strengthen its commitment to customers around the world.
For more information please visit, calexotics.com
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