Sportsheets has promoted longtime executive Emily Silva to Director of Product & Merchandising, elevating an 18-year company veteran into a leadership role overseeing the company’s long-term product strategy and merchandising initiatives.
Silva has been a driving force behind Sportsheets’ growth for nearly two decades, contributing across virtually every facet of the business. Her experience spans sales, private label development, product development, customer education, retailer training and trade show representation, earning her a reputation as one of the company’s most knowledgeable and trusted leaders.
Most recently serving as Product Line Manager, Silva led the development and execution of Sportsheets’ branded collections and private label programs. In her new role, she will oversee the company’s product roadmap, branded collections, private label partnerships, merchandising strategy and product lifecycle management while continuing to advance Sportsheets’ mission of promoting connection, confidence and intimate exploration through innovative product design.
Silva will report directly to General Manager Donavon Dartez and will play a key role in shaping the future of the company’s product organization. She will also work closely with Executive Vice President of Sales Kelly Sofferman to ensure Sportsheets’ product strategy remains aligned with customer insights, emerging market trends and long-term business growth.
“The strongest organizations are built when product and sales work as true partners, and Emily has always understood that,” Sofferman said. “She has an exceptional ability to turn customer feedback into meaningful product strategy, helping us stay connected to the market while continuing to lead it. I couldn’t be more excited to work alongside her in this expanded role as we continue strengthening our brands and creating even greater value for our customers.”
According to Sportsheets, Silva’s combination of strategic vision, product expertise and nearly two decades of institutional knowledge has helped shape many of the company’s signature collections and key retail partnerships. Her leadership has also played an important role in strengthening Sportsheets’ position within the intimate wellness marketplace.
“Emily’s knowledge of this industry is unmatched, and her passion for creating products that resonate with both customers and retailers has helped shape who we are today,” Dartez said. “She has earned the trust of our team, our partners and our customers through nearly two decades of dedication and leadership. I’m proud to have her leading our product and merchandising organization as we continue building the future of Sportsheets.”
The promotion reflects Sportsheets’ ongoing investment in product innovation and strategic growth. Under Silva’s leadership, the company plans to continue expanding its branded collections, strengthening private label partnerships and refining its merchandising strategy while maintaining the creativity and quality that have defined the Sportsheets brand for more than three decades.
Silva can be reached at emily@sportsheets.com
