Williams Trading article

Lora DiCarlo, the woman-led, award-winning sexual wellness and technology company, announced today that actress, model, and style icon, Cara Delevingne has joined their team as co-owner and Creative Advisor.

In her new role, Delevingne will use her voice and platform to inspire and encourage humans to embrace their sexuality with positivity and confidence, sharing their unified values of unapologetically celebrating sexual exploration and working to destigmatize sexuality.

“Lora DiCarlo’s vision represents so much of what I stand for – women-led, femme-focused, and pleasure inclusive,” Delevingne says speaking on the announcement. “I am so excited to step into this role as company co-owner and Creative Advisor, and contribute in a creative capacity with Lora and her team. Their award-winning products are redefining how people explore, experience, and take ownership of their pleasure.”

As co-owner, Delevingne will help amplify Lora DiCarlo’s brand recognition through creative initiatives, including marketing campaigns and collaborating with the in-house engineering team to support product development. Additionally, she will work closely with Lora DiCarlo founder and CEO, Lora Haddock DiCarlo, on creative content development and overall brand strategy.

“What we love about Cara is that she aligns with Lora DiCarlo’s overall mission, which is to destigmatize the taboos surrounding sexual health and wellness in broader society today,” adds founder and CEO, Lora Haddock DiCarlo. “Cara is unapologetic, approachable, comfortable in her skin and she champions the cause of women’s sexual health. She will add authenticity by sharing her own experience as a genuine Lora DiCarlo customer, and now a partner of the brand.”

Since launching in 2017, Lora DiCarlo’s flagship product, Osé, received the Innovation Award in Robotics from CES in 2019, which was rescinded (and later reinstated) due to its “obscene” nature. In addition to being among the most recognized companies in the history of the CES Innovation Awards in the Robotics and Drones category, Lora DiCarlo was recently named Boutique Brand of the Year for the 2020 StorErotica Awards.

The full range of Lora DiCarlo products are available exclusively through US distributor Entrenue. For more information on retailer assets, authorized accounts please contact sales@loradicarlo.com (US) and purchase.eu@loradicarlo.com (EU).

For media inquiries, please contact loradicarlo@ledecompany.com.

Follow Lora DiCarlo on Facebook, Instagram and Twitter.

Pipedreams front page