Strategic move strengthens long-term control and supports continued innovation across COTR’s premium pleasure portfolio
COTR Inc., a leading innovator in sexual wellness and premium pleasure products, today announced it has secured full trademark ownership of its flagship brands: Le Wand, b-Vibe, and The Cowgirl.
This milestone gives COTR complete long-term control over the brands, enabling greater strategic flexibility and reinforcing its commitment to delivering high-quality, innovative products and educational resources to consumers worldwide.
“Securing full trademark ownership of Le Wand, b-Vibe, and The Cowgirl is an important step in our long-term vision,” said Alicia Sinclair, Founder and CEO of COTR Inc. “It allows us to continue building these iconic brands with full autonomy while staying focused on innovation, education, and creating exceptional experiences for our customers.”
Le Wand is known for its premium wand massagers that combine powerful performance with elegant design. b-Vibe has established itself as a leader in anal pleasure products with an emphasis on safety, education, and body-safe innovation through its Anal Academy resources. The Cowgirl brand offers unique ride-on pleasure products designed for hands-free experiences.
Together, the three brands represent COTR’s dedication to premium quality, inclusivity, and advancing sexual wellness.
COTR Inc. continues to expand its portfolio, which also includes the recently integrated Together brand.
