Holiday Products proudly expands its product catalog, embracing bswish’s dynamic rebrand and celebrating a decade of partnership. With unwavering commitment, Holiday Products aims to make bswish a complete product line by Q2 2024.

bswish, a part of the Bonner Trading USA, Inc. family, has recently revitalized its branding, packaging and product offerings. This includes the introduction of the new Infinite and Beauty Edition formats, which seamlessly complement the Holiday Products portfolio.

Ian Kulp, Global Director of Sales and Marketing at Bonner Trading USA, Inc., expresses his excitement: “We’re thrilled to witness bswish’s evolution and celebrate our partnership with Holiday Products. Our shared commitment and passion are keys to our mutual success.”

Ken Sahn, President of Holiday Products, exudes enthusiasm: “bswish has led in accessible pleasure since 2007, and our partnership has been a constant. We’re delighted to celebrate their rebrand and recent acquisition of ZINI, revitalizing this connection. Reuniting makes our partnership even sweeter.”

Holiday Products reaffirms support for bswish and anticipates introducing more brands, including ZINI, soon, emphasizing their commitment to providing high-quality products for cherished customers.